Marketing Specialist: Traffic

Responsibilities

• Formulate, recommend, and execute continual and seasonal promotional tactics, including email campaigns, to deliver on goals related to same-store-sales revenue, the buy online ship to store (BOSS) program, as well as Insider acquisition and Crazy Deal program participation.
• Determine priorities and drive cross-functional alignment of objectives and projects with all stakeholders to reach consensus on key decisions.
• Assist in the development and presentation of conceptual campaign and promotional plans to facilitate collaboration among all required stakeholders.
• Collaborate with Marketing leaders and stakeholders to develop and execute plans for all marketing channels, including digital, print, radio, and TV/video.
• Assist with the creation of detailed project plans and guide projects and teams under tight deadlines.
• Ensure effective, impactful, and on-time delivery of campaign-specific media assets. Develop and maintain a master schedule/calendar to improve interdepartmental coordination and accountability, and meet with team members across departments to ensure thorough and timely completion of all promotional planning.
• Leverage data sources, including the Company’s customer data and data analytics platforms, to collect and deliver insights to the digital marketing team.
• Assist with the development of strategic creative briefs and campaign guidelines.
• Coordinate event activities around store openings, community and in-store promotions, and charitable, anniversary, holiday, and associate events.
• Facilitate post-campaign evaluations that utilize data sources to benchmark performance. Craft and present narratives on program successes and learning opportunities to the Marketing team and senior leadership.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field is required.
• 2 or more years of experience successfully executing marketing programs using marketing and project management platforms is required.
• Experience managing marketing campaigns is required.
• Proficiency in Google platforms (i.e., Sites, Slides, Drive, Docs, Sheets, Analytics) is required.

Preferred

• Marketing background in the retail industry is preferred.
• Experience using Asana or other project management software is strongly preferred.

Benefits

• - Competitive Paid Time Off (PTO)
• - Comprehensive Health Coverage: Including but not limited to Medical, Dental, Vision, and much more.
• - 401K Program
• - Flexible Spending Account (FSA)
• - Tuition Reimbursement
• - Associate Store 30% Discounts
• - Enjoy complimentary access to OSJL-owned vacation properties, along with discounted gym memberships and 30% off at OSJL affiliated restaurants.
• - Free lunch Fridays