Digital Marketing Specialist– Search & Paid Media

Responsibilities

• Execute, manage and support digital marketing initiatives that drive lead generation, customer acquisition, and business growth, with a primary focus on paid search, SEO, and other web digital marketing strategies.
• Manage, implement and optimize paid search campaigns, including strategy, execution, optimization, and reporting.
• Implement and support organic SEO strategies to improve search visibility, qualified organic website traffic, and lead generation.
• Manage campaign budgets, audience targeting, bidding strategies, keyword development, testing, and performance optimization across paid search, social, display, and remarketing tactics.
• Explore and evaluate emerging opportunities in search marketing, including Answer Engine Optimization (AEO), AI-powered search experiences, and evolving advertising platforms.
• Collaborate with internal teams and external partners to support website, paid media and other digital marketing consolidations and enhancements.
• Stay current on industry trends, best practices, and emerging technologies to support continuous improvement and innovation.
• Support broader digital marketing activities as business needs evolve and perform all other duties as assigned.
• Assist with data source integrations and support standards for data governance, tracking, and compliance.
• Support the digital marketing team by executing other miscellaneous tasks as needed.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field and/or commensurate on-the-job experience
• Minimum of 3 years of experience in digital marketing with a strong emphasis on paid search and search engine marketing (SEM and SEO)
• Familiarity with Answer Engine Optimization (AEO) and ability to evaluate and implement AI-powered tactics and tools
• Prior experience using marketing software, such as HubSpot
• Proficiency with Google Ads, Google Analytics, Google Search Console, and related digital marketing tools (SEMRush, Microsoft Ads, Meta Ads)
• Proficiency in Microsoft Office suite: Excel, Word, PowerPoint and Outlook
• Prior experience working in a fast-paced, team-based environment

Benefits

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability
• Pet, Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee