Senior Account Manager, Paid Media (Omnichannel)

Responsibilities

• Own day-to-day performance and execution of mobile app acquisition focused, omni-channel direct response paid media programs.
• Design, launch, and optimize direct response mobile app campaigns across Google Ads (including UAC), Apple Search Ads, Paid Social, and mobile ad networks, with the ability to quickly ramp into new channels as needed.
• Serve as the primary point of contact for assigned clients, managing communication and leading weekly status calls across performance, test updates, and expansion opportunities.
• Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
• Monitor daily performance, pacing, and budgets, identifying irregularities and optimization opportunities.
• Develop and execute testing roadmaps and leverage reporting dashboards to provide timely performance insights and analysis
• Leverage mobile measurement partners (MMPs) and iOS SKAN to support attribution, troubleshooting, and performance analysis.
• Own project management across accounts, coordinating internal teams, vendors, and timelines.
• Ensure all work meets QA standards and is delivered error-free.
• Manage relationships with platform and vendor reps, vetting new opportunities while maintaining best practices.

Requirements

• 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth.
• Hands-on experience with Google Ads (including UAC), Paid Social (Meta Ads, TikTok, Snap, Reddit) and Apple Search Ads.
• Experience with mobile ad networks or programmatic/DSP environments is a plus.
• Working knowledge of MMPs, iOS SKAN, and mobile attribution concepts.
• Comfort with budgeting, bidding strategies, and testing methodologies.
• Strong analytical and reporting skills; proficiency in Excel.
• Proven experience presenting performance insights and recommendations to clients or internal stakeholders.
• Excellent written and verbal communication skills.

Preferred

• Ability to shift priorities quickly and step into any channel or task needed to move accounts forward.
• Hands-on, roll-up-your-sleeves mentality paired with strong strategic thinking.
• Experience managing mobile app install campaigns across multiple platforms or partners.
• Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations.
• Familiarity with analytics and visualization tools (e.g., Looker Studio, Tableau).
• Entrepreneurial, self-starter mindset with comfort working independently and cross-functionally.
• Curiosity and eagerness to learn new platforms, tools, and media environments.