Artist Festivals Inc.

Part Time Digital Advertising Specialist – Local Event & Foot Traffic Focus

Iowa City, IA (Hybrid)

$15K/yr – $32K/yrEntry LevelPart time

Posted 23 hrs ago

Job Summary

Own end-to-end Meta ad campaigns to drive local foot traffic for an event, managing budgets, geo-targeting, and creative optimization across the weeks leading up to the event.

  • Lead geo-targeted creatives and performance tracking
  • Ensure campaigns meet foot-traffic goals within incentive structure

Job Description

Responsibilities

  • Set up and manage Meta ad campaigns within a specified budgeted ad spend allocation across the 3-4 weeks leading up to the event.
  • Implement precision geo-targeting (15–30 mile radius) to reach art enthusiasts, local homeowners, and festival-goers.
  • Utilize engaging creative (carousel ads, video/reels, Face book Event responses) to build pre-show momentum.
  • Monitor and optimize key efficiency metrics (CTR, CPM, and Cost per Event Response).
  • Track performance against foot-traffic milestones to unlock tiered performance bonuses.

Requirements

  • Experience running successful local Meta (Face book/Integra) ad campaigns with a focus on foot traffic, local awareness, or event RSVPs.
  • Experience in the use of ad, graphic and video design tools.
  • Strong understanding of audience segmentation, geographic targeting settings, and ad creative formats that drive local action.
  • Ability to manage and pace ad budgets strictly within specified limits.
  • Clear communicator who thrives with transparent, performance-based incentive structures.

Salaries

Posted range

$15K/yr – $32K/yr

Taken straight from the job posting.

See all Artist Festivals Inc. salaries

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