Marketing Specialist, Marketing Ops & Trafficking

Responsibilities

• Campaign trafficking: Set up and traffic campaigns across media channels, including creative assets, tags, and tracking, in accordance with approved plans and deadlines.
• Quality assurance: Test and QA campaigns, links, tracking parameters, and creative specifications before and after launch to confirm accurate delivery and attribution.
• Tracking and naming standards: Maintain consistent campaign naming conventions, UTM parameters, and tracking standards so that data flows accurately to reporting and analytics.
• Creative coordination: Work with Creative and Buyers to manage asset requests, specifications, versions, and timelines.
• Billing and reconciliation: Support insertion orders, purchase orders, invoice review, and spend reconciliation in partnership with Finance; flag and resolve discrepancies.
• Reporting support: Assist with campaign reporting, dashboards, and data pulls to support Buyers, Managers, and Analytics.
• Process improvement: Document workflows, identify opportunities to automate or streamline processes, and help implement best practices across the team.
• Systems and tools: Administer and support the team's marketing operations tools, such as ad servers, tag management, and workflow or project management platforms.
• Vendor and partner support: Coordinate with agencies, publishers, and platforms on campaign setup, specifications, and troubleshooting.
• Cross-functional collaboration: Partner with MarTech, Data & Analytics, Creative, Finance, and Compliance to keep campaigns operating smoothly.

Requirements

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience: 2+ years of experience in marketing operations, ad operations, campaign trafficking, or a related role.
• Technical skills: Familiarity with ad servers, tag management (Goggle Campaign Manager preferred), and digital advertising platforms; proficiency in Excel and Google Sheets.
• Organization: Exceptional attention to detail and the ability to manage multiple deadlines and priorities in a fast-paced environment.
• Problem solving: Strong troubleshooting skills and a proactive approach to identifying and resolving issues.
• Communication: Clear written and verbal communication and a collaborative working style.

Preferred

• Experience in insurance or other regulated financial services, and experience with billing or invoice reconciliation.

Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement