Marketing Specialist

Responsibilities

• Grow an Emerging Brand
• Help establish Taylor OnDemand as a go-to resource for print-on-demand solutions by developing creative strategies that drive awareness, engagement, leads, and revenue.
• Launch and optimize digital marketing campaigns across paid advertising, social media, email marketing, landing pages, and marketing automation platforms.
• Build and manage email campaigns, newsletters, nurture programs, and customer journeys designed to generate leads and drive growth.
• Create engaging content that educates, inspires, and connects with audiences across LinkedIn, Instagram, YouTube, and other digital channels.
• Identify new opportunities to grow awareness, reach new audiences, and maximize results within lean budgets.
• Track performance, uncover insights, test new approaches, and continuously improve results across channels.
• Support a Market-Leading Brand
• Help support Taylor Corporate Identity & Branding's growth by creating personalized marketing experiences that showcase Taylor's capabilities, support strategic sales opportunities, and help win new business.
• Create customized landing pages, email campaigns, newsletters, presentations, and digital assets that support enterprise sales efforts.

Requirements

• Work Authorization: To be considered for the Taylor opportunities, candidates must be authorized to work in the United States without the need for employer sponsorship.
• Equal parts creative thinker and data-driven marketer.
• Excited by the challenge of building awareness for a growing brand.
• Comfortable balancing strategy and execution.
• Experienced with digital advertising, email marketing, social media, and content creation.
• Skilled at maximizing results with limited budgets.
• Curious, proactive, and willing to test new ideas.
• Comfortable building awareness for emerging brands while supporting established businesses.
• Energized by a fast-paced environment where no two days look the same.

Preferred

• Digital advertising (Google, LinkedIn, Meta, YouTube).
• HubSpot, Act-On, or similar marketing automation platforms.
• Email marketing and nurture campaigns.
• Landing page creation and optimization.
• Highspot and sales enablement platforms.
• Digital flipbooks and interactive content.
• Google Analytics and campaign reporting.
• Social media content development and management.
• CRM and lead management platforms.
• Website content management and optimization.

Benefits

• Our employees enjoy a comprehensive benefit package including a choice of several health plans, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, a 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.