Marketing Specialist (Social Media & Operations)

Responsibilities

• Digital & Social Media Strategy: Own and manage Komline’s social media strategy and execution across platforms, including establishment of an approval process, documenting core themes, and developing a content calendar
• Develop and maintain a monthly content strategy and calendar aligned with business priorities
• Coordinate, develop and manage content across 10+ LinkedIn profiles (corporate and individual accounts)
• Analyze engagement data and independently optimize content strategy based on performance
• Lead the development and growth of Komline’s TikTok and YouTube presence, including ideation, scripting, and content planning
• Digital Marketing & Analytics: Own and manage Google Analytics dashboards; analyze performance trends and provide recommendations
• Independently construct, manage and optimize digital campaigns across Google Ads, LinkedIn, and other channels
• Evaluate campaign effectiveness and proactively identify opportunities to improve performance
• Support ecommerce platform development, create performance tracking and recommend improvements based on data insights
• CRM & Marketing Operations: Design and implement marketing automation and CRM initiatives, ensuring accurate and up-to-date data entry and campaign execution.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 1-3 years of marketing experience, including internships or relevant project work
• Strong writing and communication skills (writing samples required)
• Demonstrated ability to manage and execute marketing initiatives with increasing independence
• Experience with design tools (e.g., Canva) and social media platforms (e.g., LinkedIn, TikTok, YouTube)
• Ability to exercise independent judgment in adjusting campaign strategy, content direction, and channel prioritization based on performance data
• Highly organized with strong attention to detail
• Excellent project management skills with ability to manage multiple priorities and deadlines
• Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams
• Experience with Google Analytics, Google Ads, Salesforce, Blender, Photoshop or other editing tools
• Primary work location must be in a Komline office, specifically, Washington DC
• Ability to travel domestically up to 20%
• Ability to sit, stand, stoop, working primarily in an office environment and traversing manufacturing environments
• Ability to lift parts and equipment on occasion- no more than 20 lbs

Preferred

• Bonus: Experience with Google Analytics, Google Ads, Salesforce, Blender, Photoshop or other editing tools