Marketing Specialist

Responsibilities

• Serve as the primary on-site point of contact for external marketing partners and consultants, providing timely information, assets, approvals, and operational updates.
• Maintain a rolling 30–60-day marketing and promotions calendar; manage project trackers, assignments, deadlines, and follow-up.
• Lead coordination of assigned campaigns from briefing through launch, confirming readiness across all participating departments.
• Participate in marketing meetings, document action items, and provide weekly status updates to the General Manager.
• Coordinate seasonal campaigns, hotel packages, attraction promotions, special events, and group-sales initiatives across the property.
• Partner with Sales and operating departments to identify cross-promotional opportunities that support room nights, attraction attendance, event inquiries, and on-property spending.
• Verify promotional details, dates, pricing, terms, creative assets, and calls to action before campaigns are released.
• Track results with available data and recommend adjustments to improve engagement, conversion, and revenue.
• Capture and organize timely on-site photography and short-form video for campaigns, events, guest experiences, and property updates.
• Coordinate requests for graphics, video edits, signage, email content, and website updates with approved internal and external teams.

Requirements

• 3–5 years of relevant marketing experience preferred; hospitality, tourism, entertainment, attractions, or event marketing experience strongly preferred.
• Bachelor's degree in marketing, communications, hospitality, business, or a related field preferred; equivalent hands-on experience considered.
• Experience coordinating with external agencies, creative vendors, or consultants preferred.
• Examples of personally executed marketing campaigns or a portfolio of relevant work are encouraged.
• Excellent written and verbal communication, project management, and follow-through skills; able to manage several campaigns simultaneously.
• Demonstrated ability to independently execute campaigns, meet deadlines, and work confidently with department leaders and outside partners.
• Working knowledge of social media, email marketing, websites, online promotions, and basic SEO; experience with marketing analytics and performance reporting.
• Comfortable capturing usable photos and short-form video on property; familiarity with Canva and basic video-editing tools preferred.
• Creative, detail-oriented, guest-focused, and commercially minded, with an interest in identifying new revenue opportunities.
• Proficiency with Microsoft Office or Google Workspace and shared project calendars or tracking tools.

Preferred

• 3–5 years of relevant marketing experience preferred; hospitality, tourism, entertainment, attractions, or event marketing experience strongly preferred.
• Bachelor's degree in marketing, communications, hospitality, business, or a related field preferred; equivalent hands-on experience considered.
• Experience coordinating with external agencies, creative vendors, or consultants preferred.
• Examples of personally executed marketing campaigns or a portfolio of relevant work are encouraged.
• Excellent written and verbal communication, project management, and follow-through skills; able to manage several campaigns simultaneously.
• Demonstrated ability to independently execute campaigns, meet deadlines, and work confidently with department leaders and outside partners.
• Working knowledge of social media, email marketing, websites, online promotions, and basic SEO; experience with marketing analytics and performance reporting.
• Comfortable capturing usable photos and short-form video on property; familiarity with Canva and basic video-editing tools preferred.
• Creative, detail-oriented, guest-focused, and commercially minded, with an interest in identifying new revenue opportunities.
• Proficiency with Microsoft Office or Google Workspace and shared project calendars or tracking tools.