Marketing Specialist

Responsibilities

• Email and campaigns
• - Build and send email campaigns, newsletters, and event invitations in HubSpot.
• - Manage lists, segments, and simple automated sequences.
• - Track opens, clicks, and conversions, and report on what's working and what isn't.
• Content
• - Work with our research experts to write and edit content for our website, blog, LinkedIn, and email, converting their knowledge into content people want to read.
• - Use AI tools to work faster without lowering the bar on quality.
• Events and webinars
• - Coordinate webinars, free trainings, and industry conference sponsorships.
• - Handle tradeshow and industry event promotion, logistics, and follow-up to help generate and track leads and conversions.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• Strong writing skills.
• Self-motivated, with the discipline to manage your own time and juggle several projects at once.
• Comfortable with numbers: reading campaign metrics, working in spreadsheets, and drawing conclusions from data.
• Clear communicator who works well with sales, product, and technical experts.
• Curious and quick to learn, including on technical subjects.

Preferred

• 1 to 3 years of marketing experience. Internships, agency work, freelance projects, and student roles all count.
• Experience with HubSpot or a similar marketing automation platform.
• Experience using AI tools to make marketing work more efficient.
• Experience with design tools such as Canva, Figma, or Adobe.
• Experience with a website CMS such as WordPress.
• Exposure to B2B or software marketing.
• Interest in market research, statistics, or survey design. Familiarity with conjoint analysis or MaxDiff is a plus.

Benefits

• Great work-life balance with a 40-hour workweek.
• Hybrid work from home and our Provo office (not fully remote).
• Paid time off that increases based on tenure.
• Eight paid holidays per year and one floating holiday.
• Company-paid health insurance. We cover 100% of the health insurance premiums for you and your family on our chosen plan.
• Generous annual Health Savings Account contributions made by the company (currently $2,700 for individuals and $5,400 for families).
• Great retirement plan. Employer contribution up to 15% of annual compensation to a SEP account, with no match requirements, based on company profitability. Starts the first year with immediate vesting. Feel free to ask about the details.
• Continued learning and training opportunities.