Marketing Specialist

Atlanta, GA (On-site)

$70K/yr – $90K/yrEntry Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end B2B marketing program, from digital campaigns and lead generation to partner enablement and content creation, with a strong emphasis on analytics, ROI, and cross-functional collaboration.

Job Description

Responsibilities

  • Execute digital marketing campaigns focused on generating high-quality B2B leads.
  • Manage and optimise PPC campaigns, including Google Ads.
  • Support SEO initiatives and website conversion optimisation activities.
  • Monitor, analyse, and report on campaign performance, CPL, lead quality, and ROI.
  • Use analytics and insights to continually refine and improve marketing effectiveness.
  • Develop customer success stories, case studies, and testimonials.
  • Work directly with customers to create engaging marketing content that supports new business growth.
  • Support social media activity and content distribution across relevant channels.
  • Create and localise marketing campaigns tailored to the US market.
  • Develop sales enablement content and marketing collateral.

Requirements

  • 2-5 years' marketing experience, ideally within B2B technology, SaaS, telecommunications, mobility, or related sectors
  • Hands-on experience executing digital marketing campaigns
  • Strong understanding of lead generation, demand generation, PPC, social media, and marketing analytics
  • Experience using data to measure performance and make informed decisions
  • Excellent communication and stakeholder management skills
  • Ability to work independently and take ownership of projects from concept through execution
  • Strong organisational and project management skills
  • Creative mindset with the ability to generate and execute new ideas

Preferred

  • Experience with CRM and marketing automation platforms such as Salesforce
  • Experience creating customer stories, case studies, and sales enablement content
  • Familiarity with Canva or other design tools
  • Experience within Telematics, Fleet Management, Mobility, IoT, or Connected Vehicle industries
  • Basic knowledge of SEO and website content management

Benefits

  • Competitive salary
  • Retail discounts
  • Health and wellbeing support services
  • Friendly and collaborative culture
  • Fast-growing, innovative organisation
  • Opportunities for development and progression
  • Inclusive workplace that values innovation, agility, and drive

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

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