Responsibilities

• Execute digital marketing campaigns focused on generating high-quality B2B leads.
• Manage and optimise PPC campaigns, including Google Ads.
• Support SEO initiatives and website conversion optimisation activities.
• Monitor, analyse, and report on campaign performance, CPL, lead quality, and ROI.
• Use analytics and insights to continually refine and improve marketing effectiveness.
• Develop customer success stories, case studies, and testimonials.
• Work directly with customers to create engaging marketing content that supports new business growth.
• Support social media activity and content distribution across relevant channels.
• Create and localise marketing campaigns tailored to the US market.
• Develop sales enablement content and marketing collateral.

Requirements

• 2-5 years' marketing experience, ideally within B2B technology, SaaS, telecommunications, mobility, or related sectors
• Hands-on experience executing digital marketing campaigns
• Strong understanding of lead generation, demand generation, PPC, social media, and marketing analytics
• Experience using data to measure performance and make informed decisions
• Excellent communication and stakeholder management skills
• Ability to work independently and take ownership of projects from concept through execution
• Strong organisational and project management skills
• Creative mindset with the ability to generate and execute new ideas

Preferred

• Experience with CRM and marketing automation platforms such as Salesforce
• Experience creating customer stories, case studies, and sales enablement content
• Familiarity with Canva or other design tools
• Experience within Telematics, Fleet Management, Mobility, IoT, or Connected Vehicle industries
• Basic knowledge of SEO and website content management

Benefits

• Competitive salary
• Retail discounts
• Health and wellbeing support services
• Friendly and collaborative culture
• Fast-growing, innovative organisation
• Opportunities for development and progression
• Inclusive workplace that values innovation, agility, and drive