Scientific Associate Product Marketing Manager

Responsibilities

• Help achieve the financial and strategic business objectives for product marketing
• Collaboratively develop marketing plans, content, and campaigns to drive business growth and support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas
• Write new web content, articles, and case studies to reinforce marketing objectives, visibility and engagement.
• Support campaigns and new product launches by working with product managers, implementing strong digital marketing campaigns, web pages, advertising and social media marketing, event support, to create all necessary assets to support solutions
• Support sales, product management, and marketing through sales tools, training and market expertise to ensure their ability to effectively position and sell products
• Develop, track, and report marketing key performance indicators (KPIs) based on objectives and key results (OKRs)
• Leverage AI-powered tools to streamline marketing workflows, support research and content development, and identify opportunities to improve efficiency and effectiveness.
• Plan and coordinate live/tradeshow event activities as assigned

Requirements

• MA/MS/PhD or 5+ years of technical experience in life sciences
• 1+ years of experience in product marketing / product management / technical support preferred
• Expertise in life sciences and a strong understanding of gene editing technology and molecular biology workflows
• Strong understanding of customer needs in drug discovery & development, life science research, and/or molecular diagnostics organizations.
• Exposure to developing, running, and tracking marketing campaigns that align with corporate goals
• Exposure to product positioning and developing messaging that resonates with our target customers
• Good working knowledge of marketing data, ability to translate data results into actionable improvement plans
• Hands-on experience using generative AI tools for research, content creation, competitive analysis, or workflow optimization, with the ability to critically evaluate outputs for accuracy and quality is preferred
• Great problem solver with exceptional written and verbal communication skills
• Great creativity to develop unique campaigns that drive our businesses

Benefits

• Medical, Dental, and Vision Benefits
• 401k Program
• Paid Parental Leave
• Flexible Paid Time Off
• Education Reimbursement Program