Marketing Specialist

Responsibilities

• Support the planning and execution of integrated marketing campaigns across digital, social media, email, influencer, and e-commerce channels.
• Assist with day-to-day marketing operations, ensuring projects and initiatives are completed efficiently and on schedule.
• Develop and maintain the social media content calendar by contributing creative content ideas, coordinating assets, scheduling posts, and ensuring alignment with marketing campaigns, product launches, and seasonal initiatives.
• Create, publish, and update content across Shopify, social media platforms, and email marketing campaigns.
• Set up and maintain product pages in Shopify, including product copy, images, videos, and other digital assets, while coordinating content for additional e-commerce platforms such as Amazon when needed.
• Monitor social media channels and respond to customer inquiries, partnership opportunities, and influencer collaboration requests.
• Research consumer insights, market trends, competitor activities, and emerging digital marketing trends, proactively recommending new ideas and opportunities.
• Collaborate with Product Development, Sales, Logistics, and other internal teams to support new product launches, promotional campaigns, and marketing initiatives.
• Communicate and collaborate with external partners, including marketing agencies, e-commerce partners, and influencer/affiliate marketing partners, providing product information, marketing assets, and project support to ensure successful campaign execution.
• Support affiliate and influencer marketing initiatives by researching creators, managing relationships through the Impact platform, reviewing creator proposals, recommending products, and coordinating campaign assets in collaboration with external partners.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–3 years of professional marketing experience (excluding internships).
• Experience supporting digital marketing campaigns for consumer brands, e-commerce, or retail businesses is preferred.
• Experience working with Shopify is strongly preferred.
• Familiarity with email marketing platforms such as Mailchimp or similar platforms.
• Understanding of major social media platforms and digital marketing best practices.
• Strong written and verbal communication skills.
• Excellent organizational skills with strong attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, collaborative, and eager to contribute new ideas.

Preferred

• Experience creating digital marketing assets for social media, email marketing, websites, or paid advertising.
• Familiarity with Canva, Adobe Photoshop, or similar graphic design software.
• Experience supporting influencer or affiliate marketing programs.
• Basic understanding of Meta advertising and digital marketing creative best practices.
• Experience working with analytics and marketing reporting.
• Passion for consumer products, e-commerce, and emerging marketing trends.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance