Responsibilities

• Establish and maintain a strong presence within the community through partnerships, outreach and local initiatives
• Plan, develop, and execute integrated marketing campaigns across digital, print, email, social media, and in-branch channels
• Create compelling content including emails, social posts, blog articles, landing pages, and promotional materials
• Coordinate product and service promotions (loans, savings, credit cards, mortgages, etc.)
• Manage and update website content; optimize user experience and conversion rates
• Monitor and report on campaign performance using analytics tools; provide actionable insights and recommendations
• Support brand consistency across all marketing materials and member touchpoints
• Collaborate with internal teams (lending, retail, compliance) to align messaging and timelines
• Assist with community outreach, events, and sponsorships to strengthen local presence
• Conduct market research and competitive analysis to identify trends and opportunities