Marketing Specialist

Chicopee, MA (On-site)

$25/hr – $38/hrMid LevelFull time

Posted 6 months ago

Job Summary

Drive community-focused marketing and cross-channel campaigns for a credit union, coordinating content, promotions, and analytics to grow relationships.

Must-have: strong writing, editing, and communication skills paired with WordPress familiarity (website updates and UX focus).
Standout: proven ability to plan multi-channel campaigns and community partnerships that drive engagement.

Job Description

Responsibilities

Establish and maintain a strong presence within the community through partnerships, outreach and local initiatives
Plan, develop, and execute integrated marketing campaigns across digital, print, email, social media, and in-branch channels
Create compelling content including emails, social posts, blog articles, landing pages, and promotional materials
Coordinate product and service promotions (loans, savings, credit cards, mortgages, etc.)
Manage and update website content; optimize user experience and conversion rates
Monitor and report on campaign performance using analytics tools; provide actionable insights and recommendations
Support brand consistency across all marketing materials and member touchpoints
Collaborate with internal teams (lending, retail, compliance) to align messaging and timelines
Assist with community outreach, events, and sponsorships to strengthen local presence
Conduct market research and competitive analysis to identify trends and opportunities

Salaries

Posted range

$25/hr – $38/hr

Taken straight from the job posting.

See all Polish National Credit Union salaries

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