Marketing Specialist

Responsibilities

• Plan, execute, and measure North American marketing activities that support Piab’s commercial goals.
• Develop and maintain the North American field marketing plan and activation calendar aligned with global priorities, launches, sales objectives, and channel needs.
• Execute regional campaigns and product launches across digital, field, channel, and sales enablement touchpoints.
• Plan trade shows, distributor/customer events, webinars, and roadshows, including promotion, lead capture, follow-up, and post-event measurement.
• Build distributor co-marketing programs, partner communications, co-branded campaigns, launch kits, promotions, and sales tools that help partners create demand.
• Partner with sales to identify priority segments, target accounts, market opportunities, and customer stories for campaigns and content.
• Localize global content and create regional presentations, launch materials, sales tools, case studies, PR, and digital communications for North American audiences.
• Manage North American marketing inquiries and leads in Salesforce, including lead-source accuracy, routing, follow-up visibility, and related data needs.
• Track marketing KPIs including campaign engagement, lead quality, event performance, channel participation, follow-up, and pipeline influence where available.
• Capture customer, distributor, sales, competitor, and market insights and share actionable themes with Global Marketing and Product Divisions.

Requirements

• Bachelor’s degree in marketing, Communications, Business Administration, Public Relations, Graphic Design, Web Design, or a related field; or an equivalent combination of education and experience.
• 3+ years of progressive B2B marketing experience in field marketing, campaign activation, product marketing, channel marketing, or a related role.
• Demonstrated experience in marketing analytics, campaign reporting, and the use of marketing tools and platforms.
• Experience with Salesforce or another CRM, including lead source, campaign tracking, routing, and follow-up; strong Excel and PowerPoint skills and working knowledge of marketing performance measures.
• Proficiency with Microsoft 365 applications (including SharePoint), Adobe Creative Suite, and various digital marketing software applications.
• Strong creative thinking, problem-solving, and project management skills.
• Analytical and data-driven mindset with the ability to interpret marketing metrics and translate insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Working knowledge of digital marketing and B2B social media, particularly LinkedIn, plus website/CMS publishing.

Preferred

• Constructive Teamwork - Cooperates well with others; shares knowledge, experience and information; supports others in the pursuit of team goals
• Effective Communication: Communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively. The ability to work across sales, technical, distributor, and global stakeholder groups; willingness to travel within North America.
• Organized, proactive, detail-oriented, and able to manage competing priorities without losing follow-through.
• Commercially aware and customer-curious, with an interest in markets, applications, competitors, and what helps sales win.
• Collaborative and comfortable working independently across sales, distributors, technical teams, and global marketing.
• Practical and accountable—able to turn plans into action, balance brand discipline with field speed, and measure results.