Marketing Specialist

Responsibilities

• Partner with assigned branch General Managers and Operations leaders to align local marketing initiatives with revenue goals, seasonal demand, and business priorities.
• Maintain regular communication with branch teams to identify marketing opportunities across HVAC, plumbing, and electrical services.
• Communicate promotions, financing offers, membership programs, and cross-trade opportunities to support consistent execution.
• Build strong relationships with local teams while ensuring alignment with corporate marketing strategies and brand standards.
• Coordinate the rollout and localization of corporate marketing campaigns across assigned markets and service lines.
• Support seasonal promotions, including tune-ups, inspections, system replacements, water heaters, and other relevant service offerings.
• Execute cross-trade marketing initiatives that encourage repeat business, membership growth, and increased customer lifetime value.
• Collaborate with digital marketing, paid media, CRM, and call center teams to support effective campaign execution and lead conversion.
• Develop and maintain marketing materials, promotional communications, and technician enablement resources as needed.
• Support marketing initiatives that generate customer demand and capture service opportunities.

Requirements

• 2+ years of experience in marketing, field marketing, campaign coordination, or a related role.
• Strong organizational, project management, and time management skills, with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills and the ability to build effective relationships with branch leaders and cross-functional teams.
• Understanding of local marketing, promotions, events, customer engagement, and lead generation.
• Analytical mindset with the ability to track campaign results, manage budgets, and identify opportunities for improvement.
• Proficiency in Microsoft Office, particularly Excel; familiarity with CRM, marketing automation, and digital marketing platforms is a plus.
• Ability to adapt to changing business needs and thrive in a collaborative, growth-oriented environment.
• Willingness and ability to travel to branch locations and support local marketing activations as needed.

Preferred

• Experience supporting multi-location, service-based, retail, or agency environments is preferred.
• Familiarity with CRM, marketing automation, and digital marketing platforms is a plus.