Marketing Specialist

Responsibilities

• Digital Marketing & Content Development
• Create, schedule and manage content across social media platforms, including Facebook, LinkedIn, Instagram and emerging channels.
• Develop engaging digital content including graphics, videos, blog posts, email campaigns and other online communications.
• Maintain and update website content, ensuring accuracy, relevance and search engine optimization (SEO) best practices.
• Assist in the creation and implementation of digital advertising campaigns across Google, Meta and other digital platforms.
• Support recruitment marketing efforts through targeted digital campaigns and content development.
• Campaign Execution
• Coordinate marketing campaigns from development through deployment.
• Manage marketing calendars and content schedules.
• Assist with email marketing campaigns, audience segmentation, distribution and performance monitoring.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Two to four years of experience in digital marketing, communications, content development or a related field.
• Experience managing social media platforms, digital marketing campaigns, email marketing and website content.
• Working knowledge of content management systems (CMS), digital advertising platforms, Google Analytics 4, SEO best practices and marketing automation tools.
• Strong writing, editing, proofreading, organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Experience with Microsoft Office 365, Adobe Creative Suite, Canva or similar design tools.

Preferred

• Healthcare, transportation or B2B marketing experience.
• Basic knowledge of HTML and CSS for email or web content updates.
• Photography, short-form video editing or motion graphics experience is a plus.
• Familiarity with online reputation or business-listing platforms.

Benefits

• We offer a comprehensive benefits package to support your health, well-being, and financial future. Benefit offerings vary based on hours worked.
• Health Insurance: Medical, Dental, Vision, Health savings account, and Flexible spending account
• Retirement Plans: 401K and Roth 401K, with a company match
• Paid Time Off
• Employer Paid: Basic Life Insurance and Long-Term Disability
• Supplemental Plans: Short-Term Disability, Life, Critical Illness, Accident Insurance
• Professional Development: Free access to CAPCE-accredited training through our Learning Management System powered by FlightBridge, along with recertification courses for American Heart and American Red Cross, as well as Tuition Reimbursement and Continuous Education