MARKETING SPECIALIST

Responsibilities

• Develop and execute marketing campaigns aligned with organizational goals and strategic priorities.
• Strengthen brand awareness, visibility, and community engagement.
• Conduct market research and analyze industry trends to identify opportunities for growth.
• Maintain organizational branding standards and brand consistency across all platforms.
• Promote hospital and rural health clinic services through targeted marketing initiatives.
• Create, write, edit, and proofread marketing content for digital and traditional media.
• Develop compelling content for websites, social media, advertising campaigns, publications, and promotional materials.
• Coordinate print, radio, television, billboard, photography, and video marketing efforts.
• Produce creative marketing assets that engage target audiences and support organizational goals.
• Manage website content, digital campaigns, SEO, paid advertising, and social media initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Public Relations, or a related field required.
• Minimum of three (3) years of professional experience in marketing, communications, graphic design, or related areas required.
• Strong knowledge of digital marketing, content strategy, branding, SEO, social media, and marketing analytics.
• Experience with website management, content management systems, and marketing platforms.
• Proficiency in graphic design and content creation tools.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Exceptional project management and organizational skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinker with the ability to develop innovative marketing solutions.

Preferred

• Healthcare marketing experience strongly preferred.

Benefits

• Competitive compensation and benefit package
• Paid Time Off
• Health, Dental, and Vision insurance at competitive rates
• Basic Life and AD&D insurance provided by MCH
• Short and long-term disability coverage provided by MCH
• 401(k) and Roth Retirement Plan with company match
• Employee Assistance Program
• Wellness Program
• Tuition Reimbursement
• Employee Discounts