Marketing Specialist

Responsibilities

• Execute marketing initiatives across social media, advertising, public relations and content development to support divisional marketing goals.
• Develop and execute LinkedIn content calendars and campaigns, with an emphasis on improving established performance metrics and supporting divisional marketing objectives.
• Create brand-compliant marketing collateral from templates, including social media graphics, digital advertisements video content and PowerPoint presentations.
• Provide marketing support for division-level initiatives, including events, internal communications and recruiting campaigns.
• Collaborate with Field Marketing and marketing partners across PR, social, advertising and other channels to support regional priorities.
• Coordinate timelines and deliverables for assigned marketing initiatives to ensure projects are completed on schedule.
• Monitor project progress and scope to ensure alignment with divisional priorities and the marketing plan.
• Compile, analyze and present monthly marketing performance results to divisional partners.
• Coordinate and distribute a monthly internal marketing newsletter to divisional partners, summarizing performance results, key initiatives and upcoming priorities.
• Conduct interviews with agents and divisional stakeholders to develop compelling content for social media, recruiting campaigns, agent spotlights and other divisional marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Advertising, Business or a related field. field.
• Minimum of one year of general marketing experience required; real estate or brokerage industry experience is a strong plus.
• Experience creating marketing materials while adhering to established brand guidelines using tools such as MAXA or Canva. Familiarity with basic video editing or production tools is a plus.
• Proficiency in Microsoft Office 365, including Word, Excel and PowerPoint. Experience with project management tools such as Asana or Monday, content management systems and social publishing platforms is a plus.
• Ability to quickly learn and apply commercial real estate concepts and terminology.
• Strong written, verbal and interpersonal communication skills, with the ability to conduct interviews, develop compelling content, present results and collaborate effectively with stakeholders across the organization.
• Strong editing and proofreading skills with familiarity applying AP style and maintaining consistent brand voice are preferred.
• Meticulous attention to detail, with strong organizational and project coordination skills, including the ability to manage multiple priorities, deadlines and workflows in a fast-paced environment.
• Familiarity with LinkedIn, and an understanding of social media performance metrics.

Benefits

• Health, dental, and vision insurance
• Paid time off and paid holidays
• 401(k) retirement plan with employer matching contributions
• Life and disability insurance
• Employee Assistance Program (EAP) and wellness resources