Marketing Manager

Responsibilities

• Work closely with the Director of Marketing & Communications to operationalize annual marketing plans, campaign roadmaps, and departmental strategic priorities.
• Support departmental leadership in managing production timelines, cross-functional workflows, and project deliverables across internal teams and external stakeholders.
• Assist leadership with preparing executive briefs, marketing performance dashboards, board updates, and post-campaign analytical reports.
• Drive marketing execution for major CBCF events, including the Annual Legislative Conference (ALC) , Leadership Institute celebrations, fundraising galas, policy webinars, and regional summits.
• Under the direction of the Director, develop and enforce comprehensive promotion timelines across digital, email, web, and earned media channels.
• Partner with the Resource Development and Events teams to produce high-impact promotional collateral, sponsorship decks, event signage, digital programs, and day-of materials.
• Manage day-to-day digital communications, including CBCF’s website presence, email marketing, newsletter distribution, and social media channels.
• Uphold and enforce CBCF brand guidelines, ensuring consistency of voice, messaging, and visual identity across all collateral and departmental outreach.
• Produce compelling content and impact stories that highlight CBCF fellows, interns, scholars, research publications, and corporate partners.
• Monitor, analyze, and report on key digital engagement metrics (web traffic, email open rates, social reach), making data-driven recommendations to leadership to optimize performance.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field required.
• Experience: 5–7 years of progressive marketing experience, ideally within the nonprofit, advocacy, association, or public policy sectors. Experience supporting senior leadership in a fast-paced environment preferred.
• Event Marketing Track Record: Demonstrated success in promoting large-scale events, conferences, or fundraising campaigns.
• Technical Proficiency : Hands-on proficiency with email marketing platforms (e.g., Mailchimp, Constant Contact, or Salesforce Marketing Cloud) and CMS tools (e.g., WordPress). Familiarity with design tools (Canva, Adobe Creative Suite) and social media management suites (e.g., Sprout Social, Hootsuite). Knowledge of Google Analytics, SEO, and paid digital campaigns (Meta Ads, Google Ads).
• Communication Skills: Exceptional writing, proofreading, and editing skills with the ability to convey complex policy, research, and equity issues into engaging storytelling.
• Project Management: Superior organizational skills with a proven track record of managing multiple tight deadlines simultaneously under the guidance of executive leadership.
• Mission Alignment: Passion for the mission of the CBCF, civil rights, racial equity, public policy, and empowering Black communities.