Marketing Manager

Responsibilities

• Own the responsibility for supporting and activating all consumer promotional concepts, services, and marketing programs.
• Work with General Manager and Corporate Marketing to create budget and strategic local marketing plans that align with overall marketing objectives. Manage spending within established budget parameters and timelines in conjunction with property management and corporate marketing.
• Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market while driving tenant sales performance and positioning the center as a destination for entertainment. Work with merchants to gain participation in events and notify them of all upcoming events and any special instruction for the day of the event.
• Photograph and document all property events and associated follow up.
• Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels. Create relevant, original, high-quality content. Increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth. Become an advocate for the property in social media spaces, engaging in dialogues and answering questions where appropriate. Responsible for updating property digital content on website and social media sites assuring accuracy and value to the customer.
• Protect and build the Centennial brand by supporting and ensuring adherence to brand guidelines and visual merchandise standouts including monitoring common area to ensure visual consumer messaging standards are met.
• Develop center directories, maintain window displays and center décor.
• Support with maintaining, updating, and distributing property retailer and marketing promotional materials.
• Assist with analysis and follow-up of special events and marketing programs in a professional and timely manner to measure results. Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, tenant success and community support.
• Communicate performance results to ownership and corporate.

Requirements

• Bachelor’s Degree preferred
• Minimum of 3-4 years of industry, marketing or related digital experience preferred
• A passion for being part of retail reinvention and evolution.
• Comfortable working in a fast paced, highly dynamic work environment
• Must be a creative, strategic, and analytical thinker.
• Excellent interpersonal, organizational, time management, oral and written communication skills
• Ability to work and learn independently and in a team situation
• Ability to be a self-starter to deal with multiple projects and tasks effectively and establish priorities
• Experience in managing digital/social media platforms
• Strong attention to detail and ability to follow through