Marketing Specialist

Responsibilities

• Plan, coordinate, and execute marketing and communication initiatives that support organizational goals, service line growth, recruitment, community outreach, and brand awareness.
• Manage marketing projects from intake through completion, including prioritization, scheduling, resource coordination, stakeholder communication, and performance evaluation.
• Develop and maintain digital marketing channels, including website content, social media platforms, email communications, and other digital engagement tools to support organizational objectives.
• Administer and optimize CRM and marketing technology platforms, including audience segmentation, campaign deployment, workflow automation, reporting, and data integrity.
• Monitor, analyze, and report on marketing performance metrics and audience engagement trends, providing recommendations to improve effectiveness and return on investment.
• Create, coordinate, and manage written, visual, and multimedia content that aligns with organizational messaging, brand standards, and communication objectives.
• Coordinate relationships with vendors, consultants, and external partners to support marketing initiatives, production needs, and budget stewardship.
• Serve as a marketing resource to organizational leaders and stakeholders by providing guidance, recommendations, and support for communication and promotional efforts.

Requirements

• Bachelor's degree in marketing, communications, public relations, journalism, or related field.
• 3- 5 years of progressively responsible work experience in marketing, communications, digital marketing, public affairs, CRM administration, website management, project management, or related fields.

Preferred

• Previous work experience managing cross-functional projects and competing organizational priorities.
• Strong analytical, problem-solving, and decision-making skills with the ability to independently manage projects and recommend operational improvements.
• Demonstrated experience developing dashboards, marketing reports, and performance analytics.
• Experience managing vendor relationships and external service providers.
• Experience with Adobe Creative Suite, including Photoshop, InDesign, Premiere Pro, or similar design and video editing tools.

Benefits

• Tuition reimbursement to support continuing education
• Professional development and recognition
• Excellent benefits