Marketing Specialist

Responsibilities

• Provide project management support for a variety of marketing initiatives, coordinating timelines, deliverables, and stakeholder communication to ensure projects are completed accurately and on schedule.
• Hosts trainings on key marketing resources, to include online reputation management system, video messaging system, CRM, martech tools and others as needed.
• Assist in the development and execution of marketing campaigns across digital, social media, and traditional channels.
• Create engaging content for internal marketing and sales communications as well as external content support for websites, email marketing, blogs, and social media.
• Support the development of marketing collateral such as brochures, presentations, and sales materials.
• Coordinate and track the performance of email marketing campaigns, including list management, marketing automation programs, and segmentation strategies.
• Collaborate with internal and external stakeholders to ensure brand messaging is consistent across all channels.
• Track and report on key marketing metrics, providing insights and recommendations for optimization.
• Assist with video/photo shoots as needed.
• Work closely with designers, sales partners, agency partners, and vendors to support marketing initiatives.

Requirements

• 2-4 years of experience in marketing, preferably in a corporate or agency setting.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Strong written and verbal communication skills with the ability to craft compelling content required.
• Experience with social media platforms (LinkedIn, Instagram, Facebook, X, etc.) and scheduling tools required.
• Knowledge of email marketing platforms Salesforce/Pardot preferred.
• Proficiency in Google Analytics, SEO principles, and digital advertising required.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
• Experience using CRM platforms (e.g., Salesforce) to manage and track marketing activities and customer data preferred.

Benefits

• Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.