Marketing Specialist

Des Moines, IA (On-site)

$57K/yr – $71K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and coordinate marketing programs from brief to launch, balancing project management, content creation, and campaign execution across digital and traditional channels while ensuring brand consistency and data-driven optimization.

  • Campaign Execution: Coordinate timelines, deliverables, and stakeholder updates to bring marketing initiatives to a successful launch.
  • Content and Communications: Create internal and external content for websites, emails, blogs, and social media; support collateral.
  • Performance and Optimization: Track key metrics, manage email programs and segmentation, and provide actionable optimization insights.

Job Description

Responsibilities

  • Provide project management support for a variety of marketing initiatives, coordinating timelines, deliverables, and stakeholder communication to ensure projects are completed accurately and on schedule.
  • Hosts trainings on key marketing resources, to include online reputation management system, video messaging system, CRM, martech tools and others as needed.
  • Assist in the development and execution of marketing campaigns across digital, social media, and traditional channels.
  • Create engaging content for internal marketing and sales communications as well as external content support for websites, email marketing, blogs, and social media.
  • Support the development of marketing collateral such as brochures, presentations, and sales materials.
  • Coordinate and track the performance of email marketing campaigns, including list management, marketing automation programs, and segmentation strategies.
  • Collaborate with internal and external stakeholders to ensure brand messaging is consistent across all channels.
  • Track and report on key marketing metrics, providing insights and recommendations for optimization.
  • Assist with video/photo shoots as needed.
  • Work closely with designers, sales partners, agency partners, and vendors to support marketing initiatives.

Requirements

  • 2-4 years of experience in marketing, preferably in a corporate or agency setting.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • Strong written and verbal communication skills with the ability to craft compelling content required.
  • Experience with social media platforms (LinkedIn, Instagram, Facebook, X, etc.) and scheduling tools required.
  • Knowledge of email marketing platforms Salesforce/Pardot preferred.
  • Proficiency in Google Analytics, SEO principles, and digital advertising required.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.
  • Experience using CRM platforms (e.g., Salesforce) to manage and track marketing activities and customer data preferred.

Benefits

  • Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.
LCS logo

LCS

3.7 Glassdoor

Based in Des Moines, Iowa, and established in 1971, LCS is a leading provider of high-quality senior lifestyle products and services. The LCS Family of Companies focus on development, operations management, marketing and sales management, and strategic planning for Life Plan Communities, formerly referred to as Continuing Care Retirement Communities (CCRC), and rental independent living, assisted living, and memory care communities nationwide. The company also provides a full-service real estate private equity enterprise, insurance, and national purchasing consulting services. The companies of LCS serve thousands of seniors across the nation.

Founded in 1971
Des Moines, Iowa, USA
2.5K employees
62% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
19.4K
Monthly Google Ads Budget
$558
Traffic Source Mix
Search
29.5%
Direct
46.5%
Referral
16.4%
Social
6.1%
Paid
1.4%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

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