Marketing Specialist

Responsibilities

• Craft engaging marketing campaigns with clear objectives, defined target audiences, strong value propositions, clear messaging, compelling offers with creative content across marketing channels.
• Measuring, maintaining and reporting performance of marketing campaigns including identifying trends and insights to optimize spend and performance.
• Ensuring consistency in brand messaging, brand standards and guidelines.
• Collaborate closely with the sales, product and operations teams to keep the organization informed, enrolled and engaged in efforts.
• Lead staying up-to-speed on national promotional offers and events to create regional marketing plans.
• Partner with internal and external customers to stay aware of market trends, customer needs and competitive insights. Create campaigns and tactics to stay one step ahead of the competition.
• Lead best practices for social media platforms, maintaining social media accounts and measuring effectiveness of social media presence.
• Enhance Sales Materials and Strategy: Receive feedback and generate ideas to increase partner engagement, lead generation plus nurturing, conversion rates, etc.
• Expand customer segmentation capabilities and engagement surveys to integrate back into customer account data.
• Lead marketing text channel

Requirements

• BS/BA degree preferred or equivalent experience with marketing content strategy or marketing campaign/program related roles.
• Understanding of CAN-SPAM and marketing laws related to email, text and other channels of marketing.
• Communication Skills: Exceptional technical writing and verbal communication abilities, with proficiency in creating clear, concise, visually appealing and impactful marketing communications.
• Hands-on experience running automated multi-channel campaigns; developing and implementing content strategies elevating brand awareness, reinforcing Johnstone Supply Detroit group’s value propositions
• Proven experience in developing content that aligns with business objectives and enhances brand narrative. Hands-on experience running automated multi-channel campaigns; developing and implementing content strategies elevating brand awareness, reinforcing Johnstone Supply Detroit group’s value propositions.
• Data-Driven Approach: Ability to leverage data to substantiate content strategies and value propositions.

Benefits

• Competitive Paid Time Off (PTO)
• Safe Harbor 401(k) – 100% employer match up to 5% of base pay and immediate vesting
• Holiday pay – we recognize and pay our employees for 7.5 holidays per year
• Paid Parental Bonding Time
• Employer subsidized medical, dental, and vision plans
• Employer paid life insurance and short-term disability
• Voluntary long-term disability, accident, critical illness, and hospital indemnity insurance
• 24/7 Access to virtual care/telehealth options
• Health Savings Account (HSA) with employer contribution; Flexible spending accounts (FSA)
• Wellbeing program with opportunity to earn reduced medical costs