Marketing Specialist

Responsibilities

• Execute integrated marketing campaigns to support retail solutions across loss prevention, inventory intelligence, and traffic analytics
• Develop and implement North America digital marketing strategies , including account-based marketing (ABM) programs
• Support global product launches while localizing campaigns for regional market needs
• Create, edit, and optimize SEO-friendly content across digital channels (email, web, social, and sales materials)
• Leverage PR, media relations, and global campaign assets to increase brand awareness and lead generation
• Partner with sales and account teams to align marketing strategies with pipeline and revenue goals
• Plan and execute marketing events including trade shows, customer events, and webinars
• Collaborate with internal stakeholders (product, communications, digital, sales) to drive go-to-market strategies
• Measure and analyze campaign performance (KPIs, ROI, conversion rates) and optimize initiatives accordingly
• Work with marketing automation and CRM platforms (e.g., Salesforce, Pardot) to track and report performance

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration , or related field
• 4+ years of B2B marketing experience , preferably within a large corporate or global organization
• Proven experience in digital marketing, demand generation, and campaign execution
• Experience using Salesforce, Pardot, or similar marketing automation tools
• Strong ability to create compelling marketing content (internal and external communications)
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Strong analytical mindset with experience in campaign reporting and performance optimization
• Excellent project management and multitasking skills in fast-paced environments
• Strong verbal and written communication skills
• Ability to collaborate effectively across cross-functional teams and leadership levels

Preferred

• Experience in retail, retail technology, or SaaS environments
• Hands-on experience with account-based marketing (ABM) strategies
• Familiarity with Adobe Creative Suite (Photoshop or similar tools)
• Experience supporting sales teams with marketing collateral and custom presentations
• Knowledge of SEO, content marketing, and lead generation best practices