MARKETING SPECIALIST

Responsibilities

• Monitor and forecast sales trends for specific commodities and programs;
• Measure the effectiveness of marketing programs and sales strategies;
• Devise and evaluate methods for collecting data, including customer surveys, market studies, and industry reports;
• Gather customer requirements, preferences, specifications, testing and delivery, and purchasing trends to assess customer needs, buying habits, and issues, identifying potential markets and factors which may affect product demand;
• Collect data on pricing, inventory, and marketing trends related to vendors and suppliers, and assess pricing strategies;
• Gather data on competitors and analyze their pricing, sales, and methods of marketing and distribution;
• Analyze inventory and sales data using enterprise database systems, CRM platforms, supply chain management tools, business intelligence software, Excel, and other related statistical software;
• Convert complex data and findings into understandable tables, graphs, and written reports for sales team, managers, and executive team review;
• Collaborate with sales, operations, product management, and other internal departments to effectively identify and resolve market-related challenges and support cross-functional business objectives; and
• Attend business meetings to provide management with information and proposals concerning the promotion, prioritization, and distribution of products or services based on current supply chain and market trends.

Requirements

• Education: Bachelor’s degree in marketing, business administration, statistics, economics, finance, communications, or a related field.

Benefits

• Inteplast offers an excellent array of benefits: two medical plans, HSA with employer contribution; employer paid life insurance, short-term disability and long-term disability, employee assistance program; voluntary benefits including: vision, accident, & critical illness; 10 paid holidays, vacation, personal, and sick time, 401(k) with guaranteed match and profit share, employee referral bonus and limited education assistance.