Marketing Specialist I

Responsibilities

• Drive and support new customer acquisition for B2B fabric accounts, with a focus on boutique lifestyle brands, home décor labels, makers, independent designers, and emerging retail concepts.
• Build and maintain a qualified prospect pipeline using brand research, market insights, inbound lead follow-up, and campaign performance signals.
• Partner with Growth Marketing and ecommerce teams to support account launch strategies that move prospects from discovery and sampling through first order and repeat purchase.
• Learn and apply knowledge of Spoonflower’s fabric, wallpaper, home décor product offerings to help prospects understand the right solutions for their sourcing, sampling, customization, and production needs.
• Develop prospect-facing marketing collateral, pitch materials, product education resources, and account-specific presentations that clearly communicate Spoonflower’s value proposition.
• Coordinate with Customer Support to support customer onboarding, sample requests, pricing inputs, order flow, and customer success.
• Track acquisition and marketing performance KPIs, including qualified pipeline, customer launch rate, first-order conversion, campaign engagement, lead quality, digital channel conversion, reorder rate, revenue, and margin.
• Monitor prospect and customer behavior across outreach, landing pages, email, paid and organic channels, sampling activity, purchase behavior, and customer feedback to identify growth opportunities and friction points.
• Partner with Growth Marketing and Analytics to develop campaign reporting that connects channel performance, audience insights, account health, and revenue contribution to recommended next steps.

Requirements

• 1-2+ years of experience in marketing, business development, ecommerce, wholesale, merchandising, textile/fabric, home, interiors, maker, or lifestyle brand environments.
• Foundational understanding of customer acquisition, campaign performance, wholesale economics, sampling, MOQs, product assortment, and customer onboarding.
• Ability to learn and communicate fabric applications, substrate considerations, print-on-demand production, customization, and speed-to-market benefits.
• Highly organized, detail-oriented, and collaborative, with strong follow-through, clear communication, and comfort working across teams.