Marketing Specialist I

Responsibilities

• Create Engaging Content: Write and edit email campaigns, website copy, product descriptions, blogs, brochures, case studies, presentations, and sales materials that communicate the value of EDCO’s products and services.
• Execute Marketing Campaigns: Help plan, build, test, and launch campaigns across email, websites, social media, digital advertising, print, and events.
• Connect With Customers: Proactively reach out to customers, distributors, rental partners, and prospects to gather feedback, understand their challenges, identify opportunities, and develop customer stories that inform marketing decisions.
• Manage Digital Channels: Keep EDCO’s websites and e-commerce content current, including product pages, images, landing pages, educational resources, promotions, pricing information, and basic SEO.
• Support Social Media and Creative Projects: Coordinate content calendars, photography, videos, product demonstrations, and other creative assets that showcase EDCO’s products and applications.
• Support Sales and Lead Generation: Assist with CRM data quality, lead capture, campaign tracking, lead routing, and follow-up to help connect marketing efforts with sales opportunities.
• Coordinate Events and Trade Shows: Support event planning, promotional materials, booth preparation, lead collection, and post-event follow-up.
• Measure Results: Monitor campaign performance, website activity, leads, e-commerce results, and social engagement to identify trends and opportunities for improvement.
• Collaborate Across Teams: Work closely with Marketing, Sales, Customer Experience, Engineering, vendors, and agency partners to coordinate projects, maintain brand consistency, and meet deadlines.

Requirements

• Experience: At least 2 years of relevant marketing experience.
• Education: A bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and experience.
• Communication Skills: Strong writing, editing, interviewing, and interpersonal skills, with the confidence to initiate conversations with customers and prospects by phone, email, or in person.
• Digital Marketing Knowledge: Experience with email marketing, social media, website content, and basic marketing analytics.
• Ownership and Initiative: A self-starter who identifies opportunities, anticipates content needs, solves problems, and follows through on commitments.
• Organization: The ability to manage multiple projects, balance priorities, and meet deadlines while maintaining strong attention to detail.
• Curiosity and Adaptability: A willingness to learn EDCO’s products, understand customer applications, and translate technical information into clear, useful marketing content.
• Working knowledge of Microsoft 365 is expected.

Preferred

• Experience with e-commerce platforms, CRM systems, SEO, paid advertising, marketing automation, photography, video, or design tools is a plus.

Benefits

• Medical, dental, and vision coverage
• 401(k) and potential profit-sharing opportunities
• Paid vacation, sick leave, and holidays
• A birthday holiday
• Life and long-term disability insurance
• Educational assistance with up to 100% tuition reimbursement for approved courses
• Benefit eligibility and waiting periods apply.