Marketing Specialist

Lyndhurst, NJ (On-site)

$63K/yr – $93K/yrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end event marketing and cross-channel campaigns from concept to post-event analysis, driving brand visibility, store traffic, and sales while optimizing budget use.

  • Lead in-store, grand opening, and external booth events
  • Execute Google and Meta campaigns with data-driven optimization
  • Collaborate with Purchasing, Store Operations, and other teams to align promotions and budgets

Job Description

Responsibilities

  • Lead the entire lifecycle of in-store, grand opening, and external booth events from conceptualization to post-event reporting
  • Execute high-impact local activations and ad placements at community festivals to maximize brand visibility and customer acquisition
  • Collaborate with purchasing team to develop and execute product-focused promotions that drive sales and store traffic
  • Build full-funnel, 360 degree marketing strategies for product launches
  • Execute and optimize Google and Meta ad campaigns for maximum performance
  • Analyze KPI's to generate actionable insights that enhance targeting and creative strategies
  • Conduct competitor research and execute marketing activities to ensure cross-channel strategy implementation
  • Manage the marketing budget with a focus on ROI, optimizing resource allocation and tracking program performance
  • Build strong relationships with store managers to provide guidance and foster a culture of collaboration and accountability

Requirements

  • 3 - 5 years of proven experience in marketing, with a strong portfolio of successfully managed events and digital campaigns
  • Hands-on experience with Google Ads Manager and Meta Business Suite. Ability to set up tracking, analyze metrics (CTR, ROAS, CPA), and provide data-led reports
  • Strong ability to create professional proposals and marketing plans from a blank canvas
  • Demonstrated ability to own projects from "A to Z" with minimal supervision
  • Proactive attitude, excellent communication, and the ability to collaborate with cross-functional teams (Purchasing, Store Operations, etc.)
  • Willingness to travel to various store locations as needed for on-site support and research
  • Bilingual in Korean and English preferred

Benefits

  • Health, Dental & Vision insurance / EAP (Employee Assistance Program) per company policy
  • 401 (k) Retirement Plan with up to 5% match per company policy
  • Life Insurance and AD&D (Accidental death & Dismemberment) per company policy
  • BTA Insurance (Business Travel Accident Coverage)
  • Company provided lunch
  • Paid-time off (PTO) and Paid Holidays per company policy
  • Celebration & Condolence Benefits per company policy
  • Smart Card: Earn additional 4 points to the standard $1 = 1 point
  • Holiday Gift certificates per company policy
  • FSA (Flexible Spending Account) per company policy
H Mart logo

H Mart

3.2 Glassdoor

H Mart is the largest Asian supermarket chain in America and is the pioneer of Asian food in America. Starting in 1982 with a single store in Woodside, Queens, H Mart has grown to include more than 97 stores across the United States. H Mart is America’s premier Asian food destination and provides groceries and everyday essential needs as well as upscale products. H Mart offers a full line of Asian foods as well as a broad range of Western groceries to complement its full scale offering to that of a traditional supermarket. H Mart is also known for its innovative new food halls which are an extension of over 30 years of providing eateries in its stores.

Founded in 1982
Lyndhurst, New Jersey, USA
727 employees (57 in marketing)
16% recommend to a friend
28% CEO approval

Salaries

Posted range

$63K/yr – $93K/yr

Taken straight from the job posting.

The middle of this range ($78K) is 11% above the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most earn $60K to $80K. Based on 727 salaries, including bonus and equity.

See all H Mart salaries

Marketing Team

Marketing Team Size
28 (4% of company)
Median Career Experience
6 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$334
Traffic Source Mix
Search
51.8%
Direct
44.9%
Referral
2.5%
Social
0.6%
Paid
0.2%

Headcount Trend

Current headcount: ~729

Recent News

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Marketing Specialist

H Mart · Lyndhurst, NJ · On-site