Marketing Specialist

Responsibilities

• Lead development and execution of proposals, qualifications, SF330s, and presentations for standard and high-priority pursuits.
• Coordinate with technical teams to ensure accurate and persuasive proposal content.
• Lead creation and continuous improvement of marketing collateral and materials including resumes, project sheets, case studies, qualifications, pursuit graphics, and award submissions.
• Write and edit project narratives, staff bios/resumes, and cover letters tailored to client requirements and differentiated from competitors.
• Ensure consistency in branding across all materials.
• Serve as a strategic resource and asset to project teams, providing marketing expertise and guidance.
• Drive process improvements to enhance proposal quality, efficiency, and win rates.
• Conduct market intelligence research and competitive analysis to help inform go/no-go decisions and win strategies as required.
• Manage and update opportunity tracking in CRM/Unanet and maintain marketing databases as required.

Requirements

• Associate’s or Bachelor's degree in Marketing, Communications, Journalism, or related field; equivalent experience considered.
• 4+ years of progressive marketing experience in the A/E/C or professional services industry.
• Excellent knowledge of Microsoft Office Suite.
• Exceptional writing, editing, and communication skills with ability to translate complex technical concepts into client-focused narratives.
• Demonstrated expertise as a solid contributor with ability to manage multiple projects simultaneously.
• Experience with CRM/database platforms (Unanet or similar).
• Portfolio demonstrating successful proposals or marketing campaigns.
• Strong understanding of marketing and business development principles, proposal workflows, and compliance requirements.
• Continuous improvement mindset.
• Collaborative, proactive, and adaptable under shifting priorities.

Preferred

• Experience with Adobe InDesign preferred.
• Professional involvement in industry organizations (SMPS, AIA, ACEC, AGC, ULI); CPSM designation a plus.