Marketing Specialist

Responsibilities

• Coordinate and execute marketing campaigns across email, digital, web, social media, print, and other marketing channels.
• Manage campaign setup, audience selection, scheduling, testing, deployment, and follow-up.
• Work with the Vice President of Marketing/Data Analytics to develop campaign strategies that support organizational goals, products, services, events, and initiatives.
• Maintain marketing and campaign calendars to ensure projects are completed accurately and on schedule.
• Conduct quality assurance and testing of marketing communications prior to deployment.
• Monitor campaign performance and recommend opportunities for improvement.
• Support the day-to-day operation and execution of the organization's marketing technology platforms.
• Build and deploy email, digital, and automated marketing campaigns.
• Assist with audience segmentation, targeting, customer journeys, and personalized communications.
• Maintain campaign assets, templates, customer segments, and marketing workflows.

Requirements

• Strong written and verbal communication skills.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Excellent attention to detail and commitment to accuracy.
• Ability to collaborate effectively with employees and stakeholders at all levels of the organization.
• Ability to understand business objectives and translate them into effective marketing initiatives.
• Strong creative and problem-solving skills.
• Comfortable learning and working within new marketing technologies and digital platforms.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2-4 years of experience in marketing, communications, digital marketing, or a related field preferred.
• Experience with marketing automation, email marketing, CRM, social media management, or other digital marketing platforms preferred.