Marketing Manager

New York City, NY (Remote)

$60K/yr – $75K/yrMid Level5+ years expFull time

Posted 17 hrs ago

Job Summary

Own the multilocation marketing plan across nine OpCos and manage paid, organic, and CRM-driven initiatives to optimize ROAS and lead volume.

  • Coordinate HubSpot workflows, lead routing, and cross-channel tracking
  • Enforce brand standards and plan events/content across locations

Job Description

Responsibilities

  • Own the multilocation marketing plan, oversee Google Ads, Local Services Ads, SEO, and Google Business Profiles across all locations, and shift ad spend based on market ROI.
  • Run HubSpot workflows, lead routing, and call/form tracking (CallRail, GA4) across all 9 OpCos, connecting leads to closed repair orders to report true ROAS and costperlead monthly.
  • Enforce brand standards across all locations and M and A integrations while managing an internal shared calendar for social media, reviews, and shoplevel content.
  • Plan trade shows, open houses, and fleet customer events, and equip sales with onepagers, case studies, and targeted fleet account campaigns.

Requirements

  • 25 years of B2B or multilocation service marketing experience, paired with a Bachelor's degree in Marketing, Business, or a related field.
  • Handson HubSpot proficiency (workflows, lead routing, forms, reporting) and familiarity with calltracking tools like CallRail.
  • Working knowledge of Google Ads, Local Services Ads, SEO, Google Business Profiles, and Google Analytics to drive measurable lead volume.
  • Experience enforcing brand standards, running social calendars, and managing trade shows or customer events.
  • Strong analytical skills to track costperlead, explain ROAS, and defend budget recommendations.
  • Ability to juggle priorities across 9 distinct operating companies, travel to shop locations as needed, and communicate credibly with fleet managers and shop owners.

Preferred

  • Background in commercial trucking, fleet services, heavy equipment, or automotive repair.
  • HubSpot or Google Ads certifications.
  • Basic design, web, or content capture skills (Canva, WordPress, photo/video).

Benefits

  • 401(k) with employer matching
  • Health / Vision / Life / Dental insurance
  • HSA / FSA
  • PTO
True North Fleet Services logo

True North Fleet Services

True North Fleet Services is a national alliance of premier fleet maintenance and repair providers, united by a shared commitment to operational excellence, reliability, and service innovation.Our platform brings together best-in-class, founder-led businesses to deliver comprehensive fleet repair, yard services, and preventative maintenance solutions across the country. By investing in people, technology, and process discipline, we empower our partners to scale while preserving the local trust and integrity they've built over decades.At TrueNorth, we’re building a platform that keeps America’s fleets running—efficiently, safely, and without compromise.

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

The middle of this range ($68K) is 23% below the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,302 salaries.

See all True North Fleet Services salaries

Marketing Team

Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~10
True North Fleet Services logo

Marketing Manager

True North Fleet Services · New York City, NY · Remote