Senior Marketing Director

Responsibilities

• Working closely with the chief marketing officer to drive measurable improvements and increased performance metrics for local and national shops
• Developing and executing strategic plans for improving brand visibility, ROI, customer acquisition/retention rates, and revenue growth
• Leading digital marketing and social media campaigns (Google Ads, Meta, TikTok, Facebook, etc.) from concept to completion, including budget management, resource allocation, and optimization efforts
• Leveraging AI tools and partnering with internal teams/external agencies to improve conversion rates and the customer lifecycle
• Establishing clear reporting frameworks for measuring campaign performance and ROI
• Supporting continual improvement and optimization strategies across multiple locations and advertising channels
• Supporting efforts for automating customer journeys to increase conversion, rebooking, retention, and visit frequency rates
• Developing personalized, data-driven, and targeted promotional strategies across multiple paid, owned, earned, and in-store channels
• Managing the creative development process and creative resources to ensure consistency with brand, voice, and assets while building scalable processes
• Improving organic visibility, social media content, paid media, and broader brand campaigns

Requirements

• 10+ years of progressive marketing experience with 5+ years of relevant leadership experience
• Demonstrated success leading integrated marketing functions across digital acquisition, CRM, creative, social media, and local marketing channels
• Proven experience managing meaningful marketing budgets and driving measurable business results
• Experience leading cross-functional teams and managing external agencies/creative partners
• Strong performance marketing expertise, including paid search, paid social, SEO, analytics, and conversion optimization
• Strong understanding of customer lifecycle marketing, segmentation, retention, and automation strategies
• Analytical mindset for evaluating investments and maximizing revenue, customer acquisition, and retention
• Excellent communication, organizational, and stakeholder coordination skills
• Ability to balance strategic thinking with hands-on execution in a fast-paced, evolving organization

Preferred

• Experience executing campaigns on platforms such as Google Ads or Meta Ads Manager and knowledge about balancing corporate priorities with local business needs is helpful.
• Experience scaling marketing teams and improving retail product advertising, e-commerce, or social commerce initiatives is also preferred.

Benefits

• exceptional benefits and perks like health insurance dental, vision, a 401(k), PTO, discounts, parking, a convenient location for public transport, home office amenities, and more.