Marketing Specialist

Responsibilities

• Develops and implements a comprehensive marketing plan to drive awareness, interest, and participation in UCS programs, initiatives, and events.
• Performs market research, analyzes data, and generates reports.
• Writes, edits, designs, and produces all creative promotional collateral.
• Coordinates the production of videos.
• Manages social media and all other media.
• Uses contemporary computer-based tools such as Adobe Creative Suite to accomplish tasks.
• Monitors all marketing related processes; implement improvements to enhance marketing effectiveness.
• Ensures effectiveness of marketing plan by setting objectives, regularly measuring results, and developing innovative methods to broaden reach of messaging strategies.
• Reports on marketing success and opportunities.
• Coordinates with colleagues to update web content.

Requirements

• Bachelor's degree in Communications, English, Public Relations, Journalism, or Marketing and three years of related experience, or a combination of education and related experience

Preferred

• Excellent communication, writing, and organizational skills
• Proficiency with website content management systems (e.g., WordPress, Drupal) and familiarity with accessibility standards (WCAG/ADA)
• Ability to manage multiple tasks simultaneously and to work effectively with diverse constituencies and across administrative lines
• Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software
• Experience in higher education setting with proven record of increasing marketing efforts and outreach
• Experience creating a social media campaign with a proven record of increasing reach and following
• Knowledge of SEO best practices and analytics platforms (e.g., Google Analytics)

Benefits

• Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.