Marketing Specialist

Responsibilities

• Develop insights and help analyze competitors and their positioning, advertising, PR, tradeshows, events, website, social media and other key components
• Own and manage special marketing projects and initiatives, prepare full business plan with strategic and tactical details
• Prepare marketing briefs and manage the execution of the plan
• Collaborate with sales and business development teams to support partnership announcements and develop co-marketing plans with strategic channel partners
• Manage and support key marketing initiatives by conducting research and gathering internal and external data for review
• Own and send ongoing marketing reporting
• Create and distribute reports that communicate activities planned along with metrics/lesson learned
• Support marketing management and creative on the development of marketing and sales tools such as collateral, product documentation, product brochures, sales presentations and training materials
• Create presentations, manage reporting tools and documentation of workflows and best practices across marketing initiatives
• Manage and update product packaging and other materials when compliance or other changes are needed

Requirements

• Bachelor's Degree AND a minimum of 2 years of marketing experience through full time employment or internship
• Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
• Demonstrates a strong passion for Garmin, including its mission, products, values and success
• Demonstrates proficiency and strong aptitude for using consumer electronics devices
• Demonstrates proficient Microsoft Office skills (PowerPoint, Word, Excel)
• Demonstrates exceptional time management and organizational skills
• Demonstrated strong and effective verbal, written, and interpersonal communication skills with a demonstrated ability to influence at all levels of the organization
• Driven problem solver with proven success in solving difficult problems
• Self-starter with the ability to drive initiatives autonomously
• Demonstrates effective presentation skills

Preferred

• Bachelor's Degree in Marketing or Business

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits