Marketing Specialist

Responsibilities

• Develop and execute marketing campaigns across social media, email, website, and other marketing channels.
• Create engaging content including social media posts, blogs, newsletters, website content, and promotional materials.
• Manage and grow enLabel's social media presence while monitoring and improving engagement.
• Conduct market research and competitive analysis to identify industry trends and opportunities.
• Design or coordinate the creation of graphics, videos, and other marketing assets.
• Track campaign performance using analytics tools and provide recommendations for improvement.
• Maintain website content and support ongoing website enhancements.
• Support trade shows, conferences, product launches, and customer engagement initiatives.
• Collaborate with Sales, Customer Success, and Product teams to align marketing efforts with business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, content creation, and campaign management.
• Experience with Google Analytics, email marketing platforms, social media management tools, and Canva or Adobe Creative Suite.
• Strong writing, editing, and communication skills.
• Working knowledge of SEO best practices.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Graphic design and website content management experience preferred.

Preferred

• Experience managing Google Ads or other paid advertising campaigns.
• Experience supporting trade shows, conferences, and corporate events.
• Video production and multimedia content creation experience.
• Experience in B2B marketing.
• Familiarity with project management tools such as Asana, Trello, or Easy Redmine.
• Creative and innovative thinker.
• Self-motivated and proactive.
• Strong organizational and multitasking skills.
• Detail-oriented with excellent follow-through.
• Collaborative team player who thrives in a fast-paced environment.