Marketing Director

Responsibilities

• Develop and implement a comprehensive marketing strategy to substantially increase CAA membership among independent rental property owners throughout California.
• Develop and execute marketing strategies that increase member and nonmember awareness, participation, and utilization of CAA programs and services.
• Primary areas of emphasis include: Compliance and Education, CAA Forms, Insurance
• Develop a coordinated marketing program to support CAA management company members and strengthen their ability to communicate the value of CAA membership to their property-owner clients.
• Develop an annual CAA marketing plan with specific objectives, strategies, budgets, timelines, and performance measures.

Requirements

• Significant professional experience in marketing, membership development, customer acquisition, or a related field.
• Demonstrated ability to develop and execute measurable marketing campaigns.
• Experience with digital marketing, email marketing, search marketing, social media, audience segmentation, and marketing analytics.
• Strong writing and communications skills with the ability to translate complex services into clear customer benefits.
• Familiarity with rental housing, property management, real estate, or California business organizations is beneficial but not required.
• Ability to work collaboratively across multiple departments while maintaining accountability for measurable marketing outcomes.
• Strong project-management skills and the ability to manage multiple campaigns simultaneously.

Benefits

• health insurance
• 401(k) with employer contribution