Marketing Specialist - Demand Generation

Responsibilities

• HubSpot architecture, sequences, pipelines, list segmentation, and reporting across tiered outreach. This is a must-have, not a nice-to-have.
• Google Ads and LinkedIn Ads execution, including ABM campaigns, IP targeting, retargeting logic, and persona-based creative deployment
• Marketing automation, building workflows that support a high-touch, personalized outreach model at scale
• Research, including competitive intelligence, prospect profiling, and the background work that makes personalized outreach credible and sharp
• Campaign analytics, tracking performance across channels and translating data into strategic recommendations for leadership
• End-to-end support across all marketing initiatives, from conference logistics and executive dinner coordination to newsletter infrastructure, press support, and SME content amplification
• Coordination of the outreach cadence, ensuring timing, sequencing, and channel logic are executed cleanly

Requirements

• 4-7 years in a growth or Demand Gen role, ideally in B2B SaaS or fintech
• HubSpot proficiency is required. You've built sequences, pipelines, and automation workflows, not just used them.
• Proven Google Ads and LinkedIn Ads execution, including ABM and retargeting
• A natural self-starter. You see what needs to be done, make a plan, and execute without waiting to be directed.
• Heavy user of AI tools for speed and efficiency. You've built your own workflows and know how to get more done with less.
• Sharp enough to understand the audience (banking C-suite) and the weight of the brand voice

Preferred

• Familiarity with AEO/SEO in a content-light, authority-first context
• Experience with IP targeting or account-based advertising platforms
• Exposure to financial services or regulated industries

Benefits

• Comprehensive Compensation Package: Competitive salary, equity, and robust benefits package, including paid health, vision, dental, and disability coverage.