Marketing Specialist

Responsibilities

• Digital channels and lead generation: Manage the firm’s Instagram, Facebook, LinkedIn, Google Business Profile, and other relevant channels; execute initiatives that strengthen visibility and attract qualified prospective clients.
• Marketing planning and research: Propose and implement practical multi-channel campaigns aligned with firm priorities; research competitors, monitor market trends, and identify opportunities to improve positioning.
• Content creation and brand: Create and coordinate social graphics, reels, short-form videos, brochures, presentations, articles, and other branded materials; work with attorneys on educational content and maintain a consistent, professional brand voice.
• Paid advertising: Coordinate and monitor Google Ads, Google Local Services Ads (LSA), and other campaigns, including targeting, budgets, lead tracking, optimization, and vendor follow-through.
• Website and SEO: Develop and update website copy, landing pages, and other web content; support search engine optimization and conversion improvements.
• Email marketing and CRM: Create email campaigns, newsletters, branded templates, and automated lead-nurturing workflows using Lawmatics or comparable CRM software.
• Analytics and reporting: Track lead volume and quality, conversion rates, CTR, CPC, cost per lead, ROAS where applicable, website traffic, and social engagement; prepare concise reports and actionable recommendations; use A/B testing where appropriate.
• Project and vendor management: Independently manage deadlines, coordinate with attorneys and external providers, follow up on deliverables, and keep leadership informed of progress and results.
• Responsible use of AI: Use ChatGPT and other AI tools to support research, drafting, design, and workflow efficiency while ensuring accuracy, discretion, confidentiality, and appropriate attorney review of legal marketing content.

Requirements

• 2–3 years of professional marketing experience preferred; experience with law firms or other professional services is a plus.
• Working knowledge of SEO, Google Business Profile, Google Ads, and Google Local Services Ads.
• Experience managing LinkedIn, Instagram, and Facebook for a professional brand.
• Proficiency with Canva, CapCut, or comparable content creation and editing tools.
• Strong writing, editing, verbal communication, organization, and attention to detail.
• Familiarity with Lawmatics or comparable CRM and email marketing systems.
• Ability to use Excel or Google Sheets to track and interpret marketing performance.
• Comfort using ChatGPT and other AI-powered tools thoughtfully and responsibly.
• Ability to work independently, take initiative, juggle multiple projects, and collaborate remotely with attorneys and vendors.
• Sound professional judgment and discretion in a client-sensitive legal services environment.

Benefits

• Full-time, fully remote position (40 hours per week).
• Consistent schedule with reasonable flexibility in coordination with firm business needs.
• Direct collaboration with firm leadership and a professional, supportive legal team.
• Opportunities for professional development, broader responsibility, and long-term growth.
• Meaningful ownership of marketing projects and the ability to see the impact of your work.