Marketing Specialist

Responsibilities

• Work closely with executive management and Sales leadership to help develop, coordinate, and execute Sono-Tek's company-wide marketing strategy.
• Serve as the primary point of coordination for marketing activities across the organization.
• Organize and participate in regular marketing meetings with Sales teams and other departments.
• Coordinate marketing activities supporting new products, applications, markets, and company initiatives.
• Manage multiple projects simultaneously, establishing priorities, tracking deadlines, and ensuring timely completion.
• Coordinate with outside marketing consultants, vendors, and service providers.
• Proactively identify opportunities to improve marketing effectiveness, consistency, and efficiency.
• Create, update, and maintain marketing materials, including product brochures, application literature, product cut sheets, presentations, and sales support materials.
• Maintain consistent corporate branding across marketing materials, presentations, templates, signage, and communications.
• Develop graphics, illustrations, and visual content to communicate Sono-Tek's products and technologies.

Requirements

• Approximately 2–6 years of relevant experience in marketing, digital marketing, graphic design, communications, or a related field preferred.
• Strong organizational skills with the ability to independently manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Creative, detail-oriented, and capable of producing professional marketing content.
• Proficiency with Microsoft Office, particularly PowerPoint, Word, and Excel.
• Working knowledge of graphic design, presentation design, and digital content creation tools.
• Familiarity with social media platforms and website content management.
• Comfortable using AI tools and learning new technologies to improve productivity.
• Ability to collaborate effectively with technical personnel, Sales teams, executive management, and outside vendors.
• Strong initiative, problem-solving ability, and willingness to take on a broad range of responsibilities.

Preferred

• Experience with Adobe Creative Cloud, Canva, or similar graphic design platforms.
• Experience with AI tools such as ChatGPT and AI-assisted graphic, presentation, or video creation tools.
• Familiarity with WordPress website management.
• Experience with video editing, photography, or multimedia production.
• Understanding of SEO and digital marketing best practices.
• Experience creating technical marketing materials or communicating complex products and technologies.
• Experience in a manufacturing, engineering, scientific, or technology-oriented company.
• Familiarity with trade show marketing, large-format graphics, and promotional materials.
• Experience with Google Workspace, including Google Docs, Sheets, and Slides.
• Basic knowledge of website analytics, digital marketing tools, or HTML.

Benefits

• Sono-Tek offers a competitive benefits package, with additional details provided during the hiring process.