Marketing Specialist

Mequon, WI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own the end‑to‑end marketing agenda for Carpenter Brothers and J Carpenter Environmental, driving modernization of the web presence, content strategy, and lead generation programs that align with pipeline and revenue goals.

  • Lead the marketing roadmap, budget, and cross‑channel campaigns
  • Guide website modernization, content architecture, SEO, and conversion optimization

Job Description

Responsibilities

  • Develop and execute the annual marketing roadmap and budget for both CBI and JCE.
  • Lead strategic modernization of both company websites and manage website performance, UX, content architecture, and conversion optimization.
  • Manage and execute content strategy across websites, sales materials, blog, email, and social channels.
  • Optimize digital content for discoverability across traditional search engines and emerging AI-powered answer engines.
  • Convert technical expertise into polished sales collateral, application stories, customer case studies, and branded materials.
  • Create and maintain sales materials and resources for both internal and external use.
  • Build campaigns that generate qualified leads through organic search, email marketing, digital advertising, remarketing, and industry media.
  • Build a multimedia content engine including photography, equipment demos, field application videos, and customer success stories.
  • Collaborate closely with company and sales leadership to align marketing initiatives with pipeline and revenue goals.
  • Assess current freelance/vendor relationships and determine what should remain external versus brought in-house and manage any external marketing vendors.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field required.
  • 1-3 years of experience in B2B marketing, digital marketing, or brand growth roles
  • Strong experience with WordPress / CMS platforms
  • Solid understanding of SEO, content strategy, analytics, and conversion optimization
  • Experience with CRM / marketing automation platforms (such as HubSpot, Salesforce, or similar) preferred
  • Excellent verbal and written communication skills.
  • Comfortable working independently and building systems from scratch
  • Strong project management skills with the ability to balance strategy and execution
  • Education: Bachelor’s (Required)
  • Experience: B2B marketing: 3 years (Required)
Carpenter Brothers, Inc. logo

Carpenter Brothers, Inc.

Carpenter Brothers, Inc. is a dealer / distributor / representative for manufacturers of industrial supplies and equipment. Though foundry supplies and equipment have been and still make up the majority of products and sales, diversification has added products and services for the die casting, environmental, blast cleaning and surface finishing industries. Consumable products include metals and ferro-alloys such as Molybdenum, Silicon, Chromium, Manganese, Carbon, Aluminum, Inoculants and other specialty products. Also, included are sand additives, pre-blends, olivine, zircon and other specialty sands, chemical binders, refractory coatings, ceramic filters, and many more. Our equipment line includes sand preparation equipment including sand heaters and coolers, continuous mixers, and mullers. Also included are electronic sand laboratory equipment, automated core and molding machines, shake-out and material handling systems, sand reclaimers, robotics and complete turnkey foundry systems. Molten metal melting furnaces and transporting ladles are also represented.Carpenter Brothers, Inc. promotes technical progress and success for the foundry and other industries. To this end, all Carpenter Brothers, Inc. divisions conduct several in-plant and invitational technical seminars each year. Subjects include "Casting Defects - Sand or Metal?" “Metallurgy of Sand Casting," "Sand Technology," "Melting Practice," "Computer Simulation," "Core Room Practice," "No Bake Binder Systems," "Metal Inoculation," and "Various Types of Foundry Equipment." Our personnel are always available for in-plant technical training, education, and service, including trouble-shooting casting defects, metallurgy and equipment problems.CBI attributes over 100 years of the continuing success to the high level expertise on specific foundry processes and products and the technical and manufacturing knowledge of our sales and customer service personnel.

Founded in 1917
Mequon, Wisconsin, USA
48 employees (4 in marketing)

Salaries

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 732 salaries.

See all Carpenter Brothers, Inc. salaries

Marketing Team

Marketing Team Size
4 (8% of company)
Median Tenure
13 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
39.8%
Direct
33.8%
Referral
8.6%
Social
4.1%
Paid
5.7%

Headcount Trend

Current headcount: ~48
Carpenter Brothers, Inc. logo

Marketing Specialist

Carpenter Brothers, Inc. · Mequon, WI · On-site