Marketing Specialist

Responsibilities

• Work closely with product managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
• Recommend and assist with creative development related to campaigns. This includes content development and editing, and creating graphics as needed.
• Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
• Utilize content marketing and digital best practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
• Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.

Requirements

• Bachelor’s degree in business, Marketing, Communications, or related field
• 2-4 years’ experience in a marketing specialist-like role, preferably in Life Sciences or other B2B industry
• Solid writing and project management skills are essential
• 5%-10% travel

Preferred

• Knowledge of marketing automation (e.g. Hubspot, Marketo, Eloqua, etc.) preferred.
• Prior experience with Canva and/or Hubspot to develop initial designs of campaign elements preferred.