Senior Marketing Manager

Responsibilities

• Own and lead the development and ongoing refinement of NYULHs physician reputation strategy, including the overall enterprise approach and tailored strategies for priority service lines
• Identify and advance new opportunities to strengthen physician visibility and influence across key audiences, including referring physicians, peers, researchers, and specialty-specific communities
• Partner with Physician Reputation Senior Managers within Brand Experience, Creative and Design COE to translate strategic priorities into actionable initiatives that elevate physicians in priority specialties and service lines
• Drive innovation by identifying and testing new channels, media partnerships, and engagement opportunities, and optimizing underperforming initiatives to improve the effectiveness and scalability of physician reputation efforts
• Own the development of a scalable physician reputation playbook, including benchmarks, best practices, and repeatable strategies (e.g., conference strategies, audience targeting, channel mix) for replication across priority service lines
• Own development and evolution of physician audience segmentation frameworks, especially focused on the specialty, sub-specialty, and micro-community to enable more targeted engagement strategies
• Analyze physician behavior across paid and owned channels to identify patterns and engagement drivers, translating insights into optimization opportunities
• Develop a deep understanding of physician and researcher media behaviors that contribute to reputation and engagement, serving as a subject matter expert to inform channel and content decisions
• Define measurement frameworks and KPIs tied to agreed-upon reputation, engagement, and business outcomes across channels, including conferences, content, and media activations
• Analyze performance during and after key initiatives (e.g., conferences, speaking engagements) to assess effectiveness and inform future strategy

Requirements

• 6-8 years of experience in strategic marketing, communications, audience strategy, analytics/measurement, or related work in a large, complex, or regulated environment
• Experience working with or supporting physician audiences within an academic medical center or healthcare system
• Demonstrated ability to develop audience-led strategies and integrated marketing initiatives for specialized audiences, with experience across paid media and targeted communications channels
• Analytical background with experience in performance measurement, audience insights, and media/channel analysis
• Excellent written and verbal communication skills
• Strong strategic planning and project management skills, with demonstrated ability to influence stakeholders and manage complex cross-functional initiatives
• Bachelors degree in Communications, Marketing, or related field required

Preferred

• Masters degree in Communications, Marketing, or related field
• Experience supporting physician reputation, thought leadership, or conference-based marketing initiatives is preferred

Benefits

• NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents. At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.