Marketing Specialist

Responsibilities

• The Marketing Specialist, Business Segment Perimeter Security (BSPS) is responsible for driving brand awareness, customer engagement, and business growth through the planning and execution of high-impact tradeshows, customer events, and integrated marketing initiatives.
• This role serves as a key partner to Product Management, Sales Leadership, Training, and other cross-functional teams to develop compelling event experiences, support product launches, and create marketing content and collateral that effectively communicate the value of BSPS solutions.
• The ideal candidate is highly organized, collaborative, and passionate about delivering exceptional marketing programs that support business objectives while maintaining consistent messaging and brand standards across all customer touchpoints.
• Plan, coordinate, and execute tradeshows, industry events, and customer-facing marketing activities to enhance brand visibility and generate qualified sales opportunities.
• Manage event logistics, including booth coordination, promotional materials, vendor relationships, shipping, and on-site support.
• Develop and maintain marketing collateral, presentations, digital content, and sales enablement materials that align with brand and business objectives.
• Collaborate with Product Management, Sales, and Training teams to support product launches, campaigns, and customer communications.
• Track and analyze marketing and event performance metrics, providing recommendations to improve engagement, lead generation, and return on investment.
• Demonstrated ability to own a project from concept to launch
• Proactively identify and implement process improvements to increase efficiency through technology, collaboration, and best practices.

Requirements

• Bachelor’s degree in marketing or a related field or 2+ years of professional marketing experience
• Experience planning and executing events, managing logistics, vendors, budgets, and promotional activities.
• Ability to create marketing and sales materials in partnership with product management and sales teams.
• Excellent time-management skills and comfort working in a deadline-driven environment
• Ability to deliver production-ready digital assets in a wide variety of formats
• Forklift certification preferred or willingness to obtain certification to support trade show setup, teardown, and event logistics.
• Ability to lift 40 pounds and perform physical tasks associated with event support and material distribution.