Marketing Specialist

Responsibilities

• Primary point person internally for the creation and management of graphic design needs, including managing product photography and videography, according to the Armacell Brand Guidelines.
• Create graphics for social media posts, emails, blogs, and other marketing communications needs, partnering with the Marketing Content Specialist, who will create topics and maintain the editorial calendar, to help increase product and brand awareness.
• Build and manage design templates for use in social media and other marketing communications needs.
• Plan, record, and edit all in-house or on-location videos and podcasts for both internal and external use: Executive messages, podcasts, product knowledge, application training, internal training, and more.
• Use advanced audio/video techniques, insert high-quality graphics, create intros and outro, and export files in correct formats for appropriate platforms.
• Assist the Marketing Communications Manager and Product Managers with marketing copy and images for our product data sheets through our PIM system.
• Maintain a well-organized archive of designs, photography, and video projects that are searchable and secure, updating file locations as needed.
• Help support the Marketing Communications group with PowerPoint presentations, webinar assets, and other sales enablement collateral.
• Analyze, review, and report on effectiveness of activity to maximize results. Measures the effectiveness of digital marketing and makes data-driven recommendations and decisions that optimize performance.
• Provide trade show and event support for key events with booth design and coordination.

Requirements

• Three to five (3-5) years of marketing experience in similar environment or field required.
• Bachelor’s degree in marketing, journalism/communications, graphic design or comparable combination of education and experience required.
• Advanced graphic design skills with Adobe Creative Suite: InDesign, Photoshop, Illustrator, and Premier Plus required.
• Video shooting, lighting, sound and editing knowledge a must. Proficient at storyboarding, scripting, and conceptualizing video content of all kinds. Knowledge of major video channels and streaming technologies required.
• Knowledge of Microsoft Office 365 applications required.
• Familiar with CMS, such as Salesforce, as well as HTML, Salesforce Marketing Cloud, Google Analytics, SharePoint or similar services required.
• Familiar with Ai tools such as CoPilot and creating Ai Agents to improve workflow.
• Excellent time management, project coordination, prioritization skills, with the ability to work in a fast-paced, deadline-focused environment. Ability to manage multiple projects and hit all the deliverables.
• Excellent written and oral communication skills.

Benefits

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & wellbeing.
• Financial programs such as 401(k), life insurance, short & long- term disability coverage, and opportunities for performance-based salary incentive programs
• Generous paid time off including 12 holidays
• Training and educational resources in our learning management system
• Giving & volunteer opportunities, and discounts on retail products, services & experiences