Marketing Specialist

Responsibilities

• Campaigns and Digital Marketing: Plans, builds, and runs integrated campaigns for Aperture’s service lines, industry verticals, and regional offices, from concept through reporting.
• Manages digital channels, including website updates, SEO, email marketing, LinkedIn, and paid digital campaigns.
• Tracks campaign and channel performance and reports results with recommendations.
• Content and Thought Leadership: Writes and edits content across formats, including website pages, blog posts, case studies, email newsletters, expert bios, proposals, and social posts.
• Interviews experts and helps them turn their technical work into bylined articles and thought leadership.
• Design: Designs marketing materials such as one-pagers, brochures, presentations, trade show graphics, social graphics, and event collateral that follow Aperture brand standards.
• Events and Business Development: Supports conferences, trade shows, CLE seminars, client events, and webinars, including logistics, materials, and on-site coordination.
• Supports business development efforts with pitch materials, proposal content, and resources experts can use in their own client development.
• Marketing Operations: Keeps the marketing calendar, asset library, and CRM data organized and current.
• Other: Performs other related duties as assigned.

Requirements

• Strong writing and editing skills, with a portfolio of published work.
• Working design skills in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) or Canva.
• Experience planning and executing multichannel campaigns.
• Familiarity with website content management systems, email marketing platforms, SEO/AEO basics, and LinkedIn marketing.
• Experience with web and campaign analytics and reporting.
• Ability to manage several projects at once and work independently on a remote team.
• Ability to travel up to 25% of the time.

Preferred

• Marketing experience in the legal industry, such as a law firm, litigation support, expert witness, or legal services company.
• Experience in insurance, engineering, or other technical professional services.
• Experience working with subject matter experts to develop thought leadership.
• Event and trade show management experience.
• Familiarity with CRM platforms such as Salesforce.
• Basic video editing or motion graphics skills.
• Experience using AI tools to support content and campaign work.

Benefits

• Hybrid or Fully remote work with travel to Aperture offices, client events, and conferences
• Medical, dental, vision, and life insurance, with 100% of medical premiums paid by Aperture
• 401K with company discretionary contributions
• Paid holidays, vacation, and personal time
• Collaborative culture where marketing works side by side with experts across disciplines