Marketing Specialist

Saratoga Springs, NY (On-site)

$20/hr – $25/hrMid Level1+ years expPart time

Posted 5 days ago

Job Summary

Own and drive integrated marketing efforts for a nonprofit focused on older adults, leading digital campaigns, content, media relations, and community engagement.

End-to-end campaign planning and execution across digital channels
Collaboration with programs, fundraising, and volunteers to ensure cohesive branding

Job Description

Responsibilities

Digital Marketing & Performance: Assist in the development and execution of marketing strategies that align with organizational goals
Manage and optimize performance marketing campaigns across platforms such as Google Ads and social media
Conduct SEO research to enhance website visibility and drive organic traffic
Manage the organization's social media presence and respond to inquiries
Track marketing metrics and adjust strategies accordingly using analytics tools
Content Creation & Design: Create engaging content for print materials, website, social media platforms, email newsletters, and blogs
Design flyers, brochures, and other promotional materials with accessibility considerations
Coordinate photography and videography for events and programs
Develop multi-generational marketing materials that reach both seniors and their adult children
Community Engagement & Media Relations: Develop and maintain relationships with local media outlets to increase community awareness

Requirements

Bachelor's degree in marketing, communications, public relations, or related field
1-3 years of marketing experience, preferably in non-profit sector
Strong written and verbal communication skills
Proficiency with social media platforms and content management systems
Experience with graphic design software (Canva) and basic photography
Knowledge of email marketing platforms and analytics tools
Excellent organizational and time management skills
Ability to work independently and as part of a team
A proactive attitude with a willingness to learn and adapt in a fast-paced environment

Preferred

Understanding of senior issues and sensitivity to the needs of older adults
Experience with accessibility standards in digital communications
Familiarity with fundraising communications and donor engagement
Experience with volunteer coordination or community partnerships
Multi-generational marketing approach experience

Benefits

Competitive salary commensurate with experience
Comprehensive benefits package
Professional development opportunities
Flexible work arrangements with required in-person presence for events and meetings
Opportunity to make a meaningful impact in the lives of older adults and their families
Dental insurance
Health insurance
Life insurance
Paid time off

Salaries

Posted range

$20/hr – $25/hr

Taken straight from the job posting.

The middle of this range ($47K) is 33% below the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 732 salaries.

See all Marketing Specialist salaries See more Marketing Specialist jobs

See all Adult & Senior Center of Saratoga salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.