Director of Marketing
Veeva Systems
New York City, NY (Remote)
$125K/yr - $225K/yrIn-houseFull-timeDirector/executive10+ years exp.
4 hrs ago
Marketing Specialist (47891)
Covington, KY (On-site)
$60K/yr – $75K/yrMid Level3+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
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Job Summary
Own the city destination marketing by building multi-channel campaigns and partnerships that showcase neighborhoods, attractions, and events; align with partners and city teams to drive visitation and investment storytelling.
- Growth area: Brand and campaigns across print, digital, video, and events to attract visitors and economic activity.
- Partnerships and messaging: Coordinate with chambers, tourism groups, and businesses to unify messaging for key districts and redevelopment areas.
- Measurement and optimization: Track impressions, engagement, and conversions; adjust media plans and budgets for ROI.
Job Description
Responsibilities
- Develop and implement marketing campaigns that promote the City as a destination for visitors, events, and experiences, including content that highlights local attractions, districts, restaurants, and cultural assets.
- Coordinate with tourism partners, local businesses, and regional organizations to align messaging and support visitation to key commercial areas.
- Assist in branding and promotion of major projects, redevelopment areas, and investment opportunities, working closely with City staff to tailor messaging to targeted industries.
- Create visually compelling print and digital materials such as brochures, flyers, signage, banners, social media graphics, digital ads, and event collateral, ensuring consistency with established brand standards.
- Prepare files for professional printing, ensuring proper layout, sizing, color specifications, and overall production quality.
- Plan, execute, and monitor digital advertising campaigns across platforms such as Facebook, Instagram, Google Ads, YouTube, and emerging platforms, utilizing audience targeting, geofencing, and retargeting strategies.
- Analyze campaign performance metrics, including impressions, engagement, and conversions, and adjust strategies to improve effectiveness and return on investment.
- Manage advertising budgets and prepare performance reports with clear, actionable insights.
- Produce and edit video content for social media, marketing campaigns, and promotional use, including capturing footage of events, projects, and community highlights.
- Develop short-form video content to increase engagement and visibility across digital platforms.
Requirements
- Bachelor’s degree in marketing, communications, graphic design or closely related field is required.
- Three (3) years of experience in digital marketing, with specific expertise in social media and digital advertising.
- Proven experience with social media marketing, content management systems, SEO and SEM.
- Valid Driver’s License.
- Ability to travel within the city and surrounding region to attend meetings, conduct site visits, and participate in community events and intergovernmental coordination sessions.
Preferred
- Municipal government experience is preferred, but not required.
- Proficiency with short-form videos for social engagement.
- Understanding of digital accessibility requirements, especially use of photo alt text and video captions.
City of Covington
The City of Covington is a young (incorporated in August 1997), thriving, and vibrant city that enjoys a strong sense of community--a place where local government, private citizens, and businesses work together. It is in the beautiful Evergreen State, ideally located approximately 35 miles outside of Seattle and within driving distance of many cultural and recreational activities.
