Marketing and Social Media Specialist

Responsibilities

• Lead BFF's social media strategy across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Create, coordinate and schedule engaging content including copy, graphics, photos and videos.
• Manage website content to ensure it is current, accurate and aligned with BFF's messaging and priorities.
• Monitor social media trends and analytics to evaluate performance and identify opportunities for growth.
• Develop and manage email marketing campaigns and newsletters, including content, design, scheduling, and distribution.
• Develop press releases and other communications as needed.
• Assist with creating compelling messaging and promotional materials that communicate BFF's mission, programs and initiatives.
• Support donor and sponsor outreach and stewardship via marketing and communication.
• Manage marketing timeline for fundraising events.
• Work closely with the Program team to identify activities, stories, and opportunities to showcase content of BFF's mission through social media and marketing.

Requirements

• Proven experience in marketing and social media creation
• Strong understanding of social media platforms and their respective audiences
• Excellent communication and writing skills
• Ability to create visually appealing and effective graphics
• Experience with social media analytics and design/digital marketing platforms (e.g., Google Analytics, Hootsuite, Constant Contact, Canva)
• Ability to manage multiple projects and meet deadlines
• Creative thinking and problem-solving skills
• Passion for nonprofit work and community engagement

Preferred

• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field

Benefits

• generous PTO
• dental and vision insurance
• medical insurance
• a 401K plan and other benefits