Responsibilities

• Social Media Content Creation and Management
• Develop, manage, and execute social media strategies and content across platforms to promote organizational initiatives, events, and community engagement.
• Monitor analytics to track performance, optimize content, and adjust strategies based on insights.
• Public Relations and Media Coordination
• Write and distribute press releases, newsletters, and media advisories for events such as ribbon cuttings, grand openings, and other economic development initiatives.
• Event Planning and Execution
• Assist in the planning and promotion of grand openings, ribbon cuttings, and other public events.
• Represent the organization at events, ensuring effective communication and branding efforts.
• Collaboration and Liaison Responsibilities
• Act as a liaison between the department, the City Communications Department, local businesses, and community stakeholders to ensure consistent messaging.
• Work closely with internal teams and external consultants to organize and execute departmental programs.
• Administrative and Strategic Support
• Support the Director of Communications with administrative responsibilities, including creating presentations, reports, and briefing materials.
• Assist with the development of policies and procedures related to communications and public relations efforts.
• Creative Content Development
• Design and coordinate engaging studies, campaigns, and multimedia projects to highlight organizational goals and achievements.
• Ensure all communications align with the organization’s brand voice and identity.
• Grant Activities and Financial Oversight (as needed)
• Coordinate grant proposals and assist with departmental budgeting processes related to communication projects.

Requirements

• Four years of college resulting in a Bachelor's degree or equivalent.
• Bachelor’s degree in communications, Marketing, Public Relations, Journalism, or a related field (preferred but not required).
• Three years of professional experience in communications, marketing, public relations, or a related field.
• Demonstrated experience with social media content creation and management, public relations, and event planning
• Be familiar with current economic development initiatives and developments in the City of Norfolk
• Strong writing and editing skills with a portfolio of professional content.
• Proficiency in social media platforms, content management systems, and analytics tools
• Excellent interpersonal and organizational skills with the ability to manage multiple projects
• Familiarity with basic graphic design programs
• Familiarity with working in or alongside government or municipal organizations is preferred