Marketing & Social Media Coordinator / Associate

Responsibilities

• Plan, capture, edit, write, and schedule on-brand content for Instagram, Facebook, and TikTok.
• Maintain a content calendar at least four weeks in advance, coordinating campaigns, launches, and store events.
• Coordinate and host TikTok Live sessions; help keep Instagram and TikTok Shops aligned with current products and inventory.
• Monitor social trends and platform changes, and recommend relevant ideas to strengthen engagement.
• Create and schedule Klaviyo email and SMS campaigns, typically two per week.
• Maintain customer segments, including new, repeat, lapsed, and VIP customers.
• Monitor and update automated customer journeys, including welcome, abandoned cart, post-purchase, and win-back flows
• Manage communications for our SMILE VIP program emails.
• Set up, monitor, and optimize Facebook and Instagram advertising campaigns within an approved monthly budget.
• Track campaign spending and performance; share actionable recommendations for improvement.

Requirements

• Degree in marketing, communications, or a related field, and/or relevant internship or practical experience.
• Experience creating social media content for a brand, business, internship, or similar setting.
• Strong writing skills and a good eye for visual content.
• Familiarity with Canva, CapCut, or similar content creation tools.
• Strong organizational skills, attention to detail, and the ability to manage multiple deadlines.
• A proactive attitude, willingness to learn, and genuine interest in fashion and retail.
• Minimum 2 years of full-time professional experience in marketing, social media, digital marketing, or a related field.
• Demonstrated experience planning, creating, and executing marketing campaigns.
• Experience managing professional social media accounts and producing high-quality content.
• Ability to independently manage projects, prioritize deadlines, and follow through with minimal supervision.

Preferred

• Experience with Shopify, Klaviyo, or Meta Ads Manager.
• Knowledge of SEO and Google Analytics.
• Experience in fashion, retail, or e-commerce.
• A portfolio of social content, campaigns, or other relevant marketing work.

Benefits

• Performance-based bonus opportunity of up to 5%, based on company and individual performance
• $500 annual clothing allowance
• Paid parking permit
• Two weeks of paid vacation plus six paid holidays
• 40 hours of paid sick leave
• 401(k) plan